To raise awareness of the university community about educational,
research and career opportunities in Germany, Malaysia, China, Turkey, UK and USA
To promote and enhance academic cooperation on national and international levels
To develop and implement joint degree programs in collaboration with leading international universities
To promote inter-cultural harmony by equipping faculty members and students with cross-cultural competence, needed for working and studying in a multi-cultural environment
To offer opportunities for learning Foreign Languages on-campus
To equip students with a 'skill set' that shall enable them to thrive in multi-cultural environments and embark on international career paths after their graduation