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Marketing, Culture, and a Changing World

DSU Professional Lecture Series features renowned German scholar and Ex CEO & MD of Unilever Mr. Hartmut Wellerdt, where he will talk on “Marketing, Culture, and a Changing World” in the context of how the overall business landscape is constantly evolving and the external and internal factors that impact the outcome of marketing activities. Speaking of media and brand communication, the subject expert will touch upon how elements of culture and sub-cultures, should be taken into account by mangers to maximize the outcome of any brand building activities, and how technology will further impact the overall marketing landscape for businesses.

Speaker: Mr. Hartmut Wellerdt

Topic: Marketing, Culture, and a Changing World

Venue: DHA Suffa University, Karachi.

Date: September 13, 2018

Time: 4-5:30 pm

About The Speaker:

Mr. Hartmut Wellerdt is a renowned German scholar and Ex CEO & MD of Unilever. Mr. Wellerdt has worked for Unilever for 25 years, and served 10 years at Nestle’ Germany as Head of Food Services. Mr. Hartmut Wellerdt is also visiting faculty at University of Bremen Germany in the area of Strategic Management, Marketing & Global Marketing.

About DSU Professional Lecture Series:

The DSU Professional Lecture Series is an open platform for information sharing, intellectual discourse and networking, where we invite industry experts to share their knowledge on a business topic that industry professionals may benefit from. Corporate professionals, academia and students from other universities are all encouraged to attend these lectures being held at the DHA Suffa University Campus in DHA, Karachi.

DHA Suffa University


"To become a globally recognized institution of higher education and research which would extend the frontiers of knowledge and contribute significantly in nation building."


"To achieve high standards in teaching, learning and research for becoming a world renowned academic institution."

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