Dr. Faryal Salman’s Research gets Published in a Prestigious Academic Journal
A research paper co-authored by Dr. Faryal Salman, Head of Management Sciences Department, DHA Suffa University (DSU), has recently been published in the prestigious “Mehran University Research Journal of Engineering and Technology” (HEC recognized ‘X’ Category Journal). The paper, titled “A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan”, compares consumer behavior and cultural orientations between engineering and non-engineering students using two technologically-sophisticated services, namely, mobile phones and debit cards.
Using a quantitative approach, the research examines mobile phone and debit card service satisfaction, loyalty and switching among engineering and non-engineering students. The findings of this research will be immensely helpful to marketers in customizing their offerings, keeping in mind the more rational and logical consumer group. The paper can be accessed through the following link:
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