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Seminar on eBusiness - The Digital Markets are Here

On April 12, 2017, the Supply Chain Cluster of Management Sciences Department held its first eCommerce seminar on “eBusiness - The Digital Markets are Here!” at DSU Auditorium. eCommerce is an area which is gaining a lot of significance in our lives as business transactions are no longer limited to physical boundaries. The objective of this seminar was to discuss the various important issues of eBusiness, including implementation of successful eRetailing models and applications, new modes of ePayments, eSecurity and government measures taken against cyber-crimes.

A panel, consisting of three distinguished speakers, was invited to speak on the issues and share their valuable experiences with students. The first speaker, Mr. Shabbir Chandio, FIA Investigation Officer, Crime Circle, Karachi, discussed the sensitive topic of internet security and cyber-crime. He pointed out the measures taken by the Government of Pakistan in increasing the online security and trust. He also explained some salient features of the newly implemented Cyber Laws and gave sound advice on the safety measures that should be taken on the Internet. The second speaker, Ms. Saman Javed, Head of Communications and PR, Daraz.pk, shared her experiences of how Daraz.pk has been successful in engaging customers and providing the best services. She also talked about the company’s successful campaign of Black Friday and how about 1.5 million potential customers visited Daraz.pk website. The third speaker, Mr. Mustafa Ramzan, Head of Data, UBL, informed the students of new mechanisms of ePayments and how online payments have become fast and more secure than before. He also gave an interesting perspective on how voluminous data, which is now generated by eBusiness ventures, can meaningfully be explored and used for understanding customers.

At the end of the seminar, Ms. Naila Shahzada, Assistant Professor, Department of Management Sciences distributed ‘Certificates of Appreciation’ as a token of thanks to the respected guests.

DHA Suffa University

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