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Dr. Faryal Salman Presents Paper at 4th Academic International Conference on Business, Marketing and Management (AICBMM) in USA

Dr. Faryal Salman, Head of Department, Management Sciences, presented a research paper at the 4th Academic International Conference on Business, Marketing and Management (AICBMM), hosted by the Institute of Research and Development at Harvard University, USA from July 17 to 19, 2017. The paper titled “A Discussion on the Connection between Consumer Culture Theory (CCT) and National Culture Theory (NCT)" was an attempt to draw a comparison between NCT that considers culture as a collective social phenomenon related to geographic areas and CCT that transcends topographical boundaries and unites individuals based on consumption ideology.

The travel grant to attend this conference was sanctioned to Dr. Faryal Salman by HEC. The objective of this conference was to stimulate discussion on the various issues affecting business, marketing and management, particularly focusing on human resources and diversity management, tourism, logistics, supply chain, enterprise, investment, project management and strategic management. The conference was attended by scholars from around the world who discussed emerging ideas, trends and technologies in the field of Management Sciences.

The scholarly work of Dr. Faryal Salman has elevated the stature of DHA Suffa University and has contributed to the literary accomplishments of DHA Suffa University’s Department of Management Sciences.

DHA Suffa University

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