Hassan Raza

Workshop on Real Estate Marketing

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DSU Professional Development Centre recently conducted a workshop on “Real Estate Marketing”. Dr. Javeria (Ph.D. Construction & Architecture) and Mr. Azam Mairaj (Subject Expert and Author) facilitated the workshop. Giving a detailed insight on how Real Estate Marketing helps the integration of property management, development, and investments, the workshop covered buyer’s demographics, psychographics, and attitudes that are essential to marketing research, planning, segmentation and targeting. The program was attended by professionals from Paragon Constructions, DHA Karachi, DHA Bahawalpur, Defclarea, and various other prominent Real Estate Agencies in the city.

 

Hassan Raza

Workshop on Human to Human Marketing

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DSU Professional Development Centre conducted a workshop on Human to Human Marketing. Ahmed Jamal (Trainer, Faculty DSU & IBA, CEO Mexim International) facilitated this workshop. Giving a detailed insight on how Human to Human Marketing creates an authentic connection between your brand and its customers, the workshop extensively covered topics like customer engagement strategy, and customer acquisition and retention approaches. Talking in detail about eCommerce and introducing the human element, the faculty leveraged their experience as marketer, distributor, and trader to introduce the participants to uncertainty and planning for possible futures and outcomes while planning the engagement strategy. The program was attended by professionals from Attock Cement, Engro Corporation, Master Motors, HBL, etc.