On 11th December 2018 DHA Suffa University’s Center for Entrepreneurship and Innovation Development invited a global speaker and CEO of “Roshni Rides”, Ms Najeeha Farooqi to present a talk on the ”Journey of Roshni Rides and How to Deliver a Winning Pitch”. “Roshni Rides”, is the winner of the 2017 Hult Prize and received an award of $1 million. Ms. Najeeha conducted the session in a very interactive way by discussing the ingredients of a winning pitch while taking the audience through the journey of “Roshni Rides”. The purpose of this session was to discuss a live case of an entrepreneurial journey in the Pakistani business environment and to understand how Pakistani startups overcome barriers and continue the uphill journey. This was a very lively session where the audience was very much involved and raised very intelligent and thought-provoking questions.