Professional Development Centre at DSU conducted a discussion session on “Marketing in the Age of Corona” with Mr. Omar Abedin (Group Chief Marketing Officer Imarat Group – Imarat/ Graana/ Agency 21/ PropSure).
Mr. Omar discussed different aspects of marketing in the context of the current situation. He shared about why there is a need of marketing, and how companies need to balance between CSR spending and Mktg communication spending. He also discussed how the 4Ps of Marketing needs to evolve in the current scenario, and how it’s all the more important to be available on digital.
The conversation ended on the sensitivities in marketing messaging in the current climate and how you can build your personal brand these days. The session ended on a live Q&A round and was attended by professionals from all walks of life. Please see full video below and feel free to share.