A workshop was recently conducted by DSU Professional Development Centre on Customer Centricity – A key Driver for Growth. The workshop facilitator was seasoned professional and trainer Mr. Farooq Shaikh (CEO Bablefish Consulting) who has a diverse experience of over 20 years in consumer, pharma, retail and telecom. In his session, he shared how putting customers and their needs as the number one priority as a business ethos pays off in the long run. Talking about potential areas for growing brands, the trainer shared case studies on how the world most successful brands became customer centric as a means of unprecedented growth. The day long workshop also included group exercises and discussions and ended with a team exercise where participants applied the concepts and ideas that they were taught in the light of their current roles. The workshop was attended by professionals from DIB, Attock Cement, Soneri Bank, Abbott Pharmaceuticals, Hilal Foods, Pakistan Railways, Vinci Cosmetics etc to name a few, and was very well received. The second round of this workshop will be conducted soon. Please watch this space for updates.