The CEID Department at DHA Suffa University conducted a seminar on the topic of ‘Startup Journey of Createch’. The speaker for this event was Mr. Muhammad Mahmood Ali Siddiqui (Co-Founder & Director Business Development at Createch Global Solutions Pvt. Ltd.) who is also an energetic serial entrepreneur and has a vast experience with development and mentoring of young startups. During the sessions, Mr. Mahmood shared his own vast experience with the students, by providing valuable insights on the practical concepts of entrepreneurship, and how can a young entrepreneur must operate efficiently in regards to early limitations, to understands the target customer persona, in order to achieve and enhance their profitability potential. It was a very informative session as it helped to create relevance between the concepts taught in the classroom and their real-world applications.