BUSINESS ANALYTICS AND PROGRAMMING
INTRODUCTION
BS (BAP) aims to produce graduates who possess an analytical mindset and are keen to lead in the corporate sector by integrating data analytics, programming, digital globalization and business fundamentals. The students will also be introduced to several programming libraries for data visualization and they will learn how to apply their knowledge to solve business problems.
Shape the Future of Business with Analytics & Programming at DHA Suffa University
The BS Business Analytics and Programming (BS-BAP) program at DHA Suffa University (DSU) is designed to equip students with the technical, analytical, and managerial skills required to excel in today’s data-driven business environment. By integrating business knowledge with programming, data analytics, and decision sciences, the program empowers graduates to bridge the gap between technology and strategy.
Through a balanced curriculum of business foundations, statistical modeling, programming, and advanced analytics, students learn to harness data for solving complex organizational challenges. With a strong focus on hands-on learning, the four-year degree culminates in a capstone final year project, where students apply analytics and programming expertise to real-world business problems.
Key Skills You’ll Gain in DSU’s BS-BAP Program
- Business Intelligence & Analytics: Transforming data into actionable insights for strategic decision-making.
- Programming for Business: Mastering languages like Python, R, SQL, and Java to design business applications.
- Predictive & Prescriptive Analytics: Using statistical and AI techniques to forecast outcomes and optimize performance.
- Data Visualization & Reporting: Creating clear, impactful dashboards with tools like Tableau, Power BI, and Excel.
- Database Management & ERP Systems: Designing, managing, and optimizing enterprise data systems.
- Decision Sciences & Optimization: Applying quantitative models for resource allocation and efficiency.
Career Prospects in Business Analytics & Programming
Graduates of BS-BAP at DSU are prepared for dynamic roles such as:
- Business Analyst: Identifying trends and recommending strategies for business growth.
- Data Analyst: Transforming raw data into meaningful business insights.
- Business Intelligence Specialist: Designing dashboards and reporting systems for organizational performance.
- Application Programmer: Developing and maintaining customized business solutions.
- ERP Consultant: Implementing and optimizing enterprise resource planning systems.
- Decision Support Specialist: Assisting organizations in making data-driven strategic decisions.
Industries Hiring Business Analytics & Programming Graduates
- Banking & Financial Services
- Telecommunications & Technology
- Retail & E-Commerce
- Supply Chain & Logistics
- Government & Public Policy
- Healthcare & Pharmaceuticals
At DHA Suffa University, BS-BAP graduates step into the professional world with the ability to analyze, program, and innovate in business environments. If you aspire to become a data-driven problem solver and a bridge between business strategy and technology, the BS-BAP program at DSU is your path to success.
ELIGIBILITY CRITERIA FOR BS (BUSINESS ANALYTICS AND PROGRAMING)
- Pass Intermediate or an equivalent examination Or
- A-Level with minimum 3 passes in principal subjects
- Applicants with O-Level / A-Level and Technical studies must submit equivalence from IBCC
REQUIRED DOCUMENTS
Applicants are required to bring the following set of documents (photocopies) for application processing:- Matriculation / O-Level / Equivalent Marks Sheet and Certificates
- Intermediate / A-Level / Equivalent Marks Sheet and Certificates
- Equivalence Certificate from IBCC (for O-Level, A-Level, or Technical Studies applicants)
- College Provisional Certificate / Promotion Certificate issued by the respective Board
- Copy of CNIC or B-Form
- Three (03) passport-sized photographs with white background
- Admit Card / Statement of Entry (if awaiting result)
Optional
- Valid test scores of NTS (current year) or SAT I (within two years), if appeared.
- Applicants submitting NTS or SAT I test scores shall be exempted from taking DSU’s entrance test.
- However, candidates who do not have good enough NTS or SAT I scores will be advised to appear in the DSU Admissions Test for better chances of securing admission.
Program: BS (BAP)
Semester-1
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-1801 |
Islamic Studies / Ethics |
3 |
|
|
2 |
MS-1802 |
Functional English |
3 |
|
|
3 |
MS-1803 |
Peace Studies and Human Rights |
3 |
|
|
4 |
MS-1101 |
Principles of Management |
3 |
|
|
5 |
MS-3103 |
Fundamentals of Business Analytics |
3 |
|
|
6 |
MS-1201 |
Principles of Accounting |
3 |
|
Semester-2
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-1806 |
 Statistical for Business Analytics |
3 |
|
|
2 |
MS-1302 |
Computer Skills |
3 |
|
|
3 |
MS-1805 |
Pakistan Studies |
3 |
|
|
4 |
MS-1401 |
Microeconomics |
3 |
|
|
5 |
MS-1202 |
Financial Accounting |
3 |
|
|
6 |
MS-1304 |
 Object Oriented Programming |
2+1 |
|
Semester-3
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-2812 |
 Introduction to Econometrics |
3 |
MS-1813 |
|
2 |
MS-2807 |
Expository English |
3 |
|
|
3 |
MS-2808 |
Industrial Revolution |
3 |
|
|
4 |
MS-2813 |
Business Mathematics |
3 |
|
|
5 |
MS-2104 |
 HRM Analytics |
3 |
|
Semester-4
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-2809 |
Environmental Sciences |
3 |
|
|
2 |
MS-2810 |
Entrepreneurship |
3 |
|
|
3 |
MS-2811 |
Civic and Community Engagement |
3 |
|
|
4 |
MS-2305 |
Fundamentals of Data Structure |
2+1 |
|
|
5 |
MS-2103 |
Legal & Ethical Issues in Business Analytics |
3 |
|
Semester-5
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-3101 |
Personal Development |
3 |
|
|
2 |
MS-3304 |
Data Mining |
2+1 |
|
|
3 |
MS-1402 |
Macroeconomics |
3 |
MS-1401 |
|
4 |
MS-3005 |
Marketing Analytics |
3 |
|
|
5 |
MS-3305 |
Fundamentals Of Machine Learning |
2+1 |
|
|
6 |
MS-3601 |
Business Research Methods |
3 |
MS-2812 |
Semester-6
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-3306 |
Data Structure and Business Application |
2+1 |
|
|
2 |
MS-3307 |
Data Management and Visualization |
2+1 |
MS-2305
|
|
3 |
MS-3308 |
Web Technologies
|
2+1 |
|
|
4 |
MS-3309 |
Search Engine Optimization and Analytics
|
2+1 |
|
|
5 |
MS-3504
|
Project Management |
3 |
|
|
6 |
MS-3310 |
Machine Learning for Business Analytics |
2+1 |
|
Semester-7
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-4113
|
Professional Development & Corporate Skills |
3 |
|
|
2 |
MS-4260
|
Business Finance |
3 |
|
|
3 |
MS-3311 |
Business Data and Text Mining
|
2+1 |
|
|
4 |
MS-3312 |
Application Systems Development for Business Analytics
|
2+1 |
|
|
5 |
MS-XXXX
|
Elective I
|
3 |
|
|
6 |
MS-XXXX
|
Elective II |
3 |
|
Semester-8
| S.NO | COURSE CODE | COURSE | CH | PRE-REQUISITE |
|---|---|---|---|---|
|
1 |
MS-4115
|
Professional Development & Corporate Skills |
3 |
|
|
2 |
MS-XXXX
|
Business Finance |
3 |
|
|
3 |
MS-XXXX |
Business Data and Text Mining
|
3 |
|
|
4 |
MS-4601 |
Application Systems Development for Business Analytics
|
3 |
|
|
5 |
MS-XXXX
|
Elective I
|
3 |
|
ELECTIVES
| S.NO | COURSE CODE | COURSE | CH |
|---|---|---|---|
|
1 |
MS-4280
|
Professional Development & Corporate Skills |
3 |
|
2 |
MS-4282
|
Business Finance |
3 |
|
3 |
MS-4382 |
Business Data and Text Mining
|
3 |
|
4 |
MS-4283 |
Application Systems Development for Business Analytics
|
3 |
|
5 |
MS-4284 |
Digital Investment Portfolio |
3 |
|
6 |
MS-4285 |
Block chain and Distributed Ledger Technologies |
3 |
|
7 |
MS-4037 |
Data-Driven Marketing |
3 |
|
8 |
MS-4038 |
Search Engine Optimization and Analytics |
3 |
|
9 |
MS-4039 |
Feature Engineering for Machine Learning |
3 |
|
10 |
MS-4040 |
Social Media Network Analysis |
3 |
|
11 |
MS-4041 |
Digital Platform Marketing Strategy |
3 |
|
12 |
MS-4042 |
Digital Brand Management |
3 |
|
13 |
MS-3217 |
Financial Management |
3 |
|
14 |
Ms-4314 |
Database Structure |
3 |
|
15 |
Ms-4314 |
Consumer Behavior |
3 |
|
16 |
MS-4801 |
Current Affairs |
3 |
|
17 |
MS-4802 |
World Economy |
3 |
|
18 |
MS-4803 |
Media Management |
3 |
|
19 |
MS-4803 |
Analytics & Digital Economy |
3 |
|
20 |
MS-4805 |
CPEC & Regional Connectivity |
3 |
|
21 |
MS-4038 |
Chinese Language |
3 |
|
22 |
MS-4806 |
Japanese Language |
3 |
|
23 |
MS-4807 |
German Language |
3 |
|
24 |
MS-4808 |
Media Studies & Graphic Designing |
3 |
|
25 |
MS-4809 |
Introduction to Mass Communication
|
3
|
|
26 |
MS-4810 |
Social Policy and Governance |
3 |
|
27 |
MS-4811 |
Non-Governmental Organizations and Development |
3 |
|
28 |
MS-4812 |
Sustainable Agriculture and Food Security |
3 |
|
29 |
MS-4813
|
Climate Change and Sustainability challenges in Pakistan
|
3 |
|
30 |
MS-4814
|
Development Aid and Politics
|
3
|
|
31 |
MS-4815 |
Regional Trading Blocks in the World Economic System |
3 |
|
32 |
MS-4816 |
Photography & Video Blogging |
3 |
|
33 |
MS-4817 |
Interior Decoration & fashion designing |
3 |
NOTE:
- Internship: 3 Credit Hours internship (6 Weeks) for 4 years programs, may start from 4th Semester onwards, shall be counted in the final semesters.
- Community Support: 20 hours in 4th Semester Integrated with Civic and Community Engagement however exclusive of 45-48 class contact hours.
- Capstone project In the final semester as per HEC guidelines.
- HEC new policy also allows combinations of majors and minors. These majors and minors shall be developed with varying combinations in line with HEC Policy and adopted in due course of time after discussion at BOS and approval in BOF levels.
- Students optioning for AD shall follow the same plan of study / roadmap and exit after 4th semester. However, they would require to complete internship during summer semester.
Students joining after 14 years education shall proceed as follow: –
- Those with AD from DSU / having similar roadmap as that of DSU, shall join the university from 5th Semester.
- Individuals who have previously pursued Associate Degree at other universities would also be considered for admission into our university program starting from the 5th semester. However, this consideration shall be based on an evaluation of their deficiency courses, which will be completed within two-year timeframe as part of the program using summer as regular semesters.
- Ordinary graduates (BSc, B.com, and BA) students can also get admission in our university from 5th semester by studying deficiency courses through bridging as standalone semester or being part of the running semesters while using summer as regular semesters.
FEE STRUCTURE
| PROGRAM | ONE TIME CHARGES (ONLY IN 1ST SEMESTER FEES) | PER SEMESTER | |||||
|---|---|---|---|---|---|---|---|
| ADMISSION FEE | CAUTION MONEY (REFUNDABLE) | IT CHARGES | MISC. CHARGES | Examination Charges (Per Course) | LAB CHARGES (PER CREDIT HOUR) |
TUITION FEE (PER CREDIT HOUR) |
|
| BS(Business Analytics and Programming) | 15,000 | 10,000 | 5,500 | 6,850 | 1,000 | 10,000 | 5,500 |
| PROGRAMS | 1ST SEMESTER FEE AMOUNT | SEMESTER FEE (WITHOUT ADM & C/ MONEY) | CREDIT HOURS 1ST SEMESTER |
|---|---|---|---|
| BS(Business Analytics and Programming) | 144,850 | 119,850 | 15 + 2 |
| Semester | I | II | III | IV | V | VI | VII | VIII |
|---|---|---|---|---|---|---|---|---|
| Theory Cr. Hr. | 16 | 17 | 17 | 14 | 16 | 16 | 11 | 10 |
| Lab Cr. Hr. | 2 | 1 | 1 | 4 | 2 | 2 | 4 | 2 |
Faculty
To prepare globally competent professionals equipped with innovation and critical thinking abilities, who could contribute to society by adopting and delivering technology solutions.
INDUSTRY AND ACADEMIC LINKAGES
The Department of Management Sciences Student Mentorship Program is a career mentorship platform that pairs students with qualified professionals in the business world, giving them access to insider knowledge about the field they have chosen. Mentors use their valuable knowledge and experiences to guide and assist students as they make choices about their future careers. This makes the students of Business Analytics and Programming more confident and well-prepared for the industry.
CAPSTONE PROJECTS
Students are offered capstone projects in their final semester. These projects allow students to work on real world business issues. Under this program, students are required to work as a consultant to a client company under the guidance of a faculty supervisor and a corporate mentor.
EMPLOYABILITY OF OUR STUDENTS
Since practically every industry may benefit from business analytics, this position is much more marketable. Business analytics and programming job prospects:
* Data Analyst/Scientist
* Business Intelligence Analyst
* Program and Marketing Managers
* Big Data Analytics Specialist
* Research Analyst
* Manager of Services or Manufacturing Operations
* Business Intelligence and Performance Management Consultants
* Pricing and Revenue Optimization Analyst
Through its research and methodologies, business analytics enables the organization to pinpoint risks and create risk-reduction plans. After the data has been examined, the products and services can be personalized.
FOREIGN LINKAGES
The International Education Resource Center (IERC) has been set up with the goal of promoting higher education opportunities in Germany, Turkey, Malaysia and China at DHA Suffa University. It strives to provide an interface for DHA Suffa University’s students to access the study abroad programs of leading international universities. through different initiatives such as Senior Experten Service (SES), each year, a number of foreign faculty members from top business schools are invited to teach at DHA Suffa University. The students of DSU gain an edge by having exposure to the international affiliations.
