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Program Philosophy

The BBA program at DHA Suffa University anchors on providing core and applied knowledge of Management Sciences through an interactive and experiential learning process.

Program Objectives

  • To provide a platform for the development of conceptual, critical and analytical skills to manage complex business situations in a global, intercultural and diverse environment.
  • To facilitate understanding of interdisciplinary knowledge in order to recognize dynamic factors in business challenges and to propose innovative ideas for pragmatic solutions.
  • To indoctrinate the core ethical principles within dynamics of the organizations & society, necessary to become socially responsible and capable of adding value in the business world.

New Plan of Study

Old Plan of Study

Specialization Streams

Students can specialize in areas of Marketing, Human Resource Management, Finance, Management Information System and Supply Chain Management. Each specialization stream requires the student to complete four courses from that field..

DHA Suffa University


"To become a globally recognized institution of higher education and research which would extend the frontiers of knowledge and contribute significantly in nation building."


"To achieve high standards in teaching, learning and research for becoming a world renowned academic institution."