DHA Suffa University (DSU) always strives to provide an optimal learning & knowledge sharing experience for students. This is achieved by many ways including providing industry exposure coupled with the classroom learning. By maximizing industry engagement for students, they can not only enjoy a better learning experience but at the same time they get an opportunity to acquire industry adeptness as well. This way the students gain industry-relevant knowledge along with theoretical classroom learning. Such experiences make their adaptability in their relevant industry easier and at the same time, the employer also gets an industry-ready employee.
In this regard during Fall2021 a course titled “Social Media Marketing” was offered to the students of the Computer Science (CS) department. For this course the CS department at DSU collaborated with a digital agency, “Digital Eggheads” (DE). This collaboration was purely for academic purposes to help students in their learning by sharing industry best practices with them.
Under this collaboration two senior members Mr. Safeer E Hussain, Co-Founder & Director Operations, DE and Zainab Abdul Rehman, Head of Strategy, DE engaged throughout the semester and helped in:
- Reviewing the course content and suggested changes/updates.
- Conducted sessions on social media strategy and related topics. Through these sessions the students were guided about industry best practices for developing a social media strategy for an organization. This led the students on the right path for carrying out their semester course projects related to developing a social media strategy for an organization.
- Further DE helped in the evaluation of the projects as well. The objective of such evaluation was not only to assign marks but the expert and candid feedback on the projects from the DE representatives helped the students understand their highlighting points and shortcomings as well.
The semester teaching was carried out by applying “Project based – learning by doing” methodology. Students were divided into teams and each team was asked to find an organization that had zero or very little presence on social media but at the same time had a strong need to grow their social media marketing. The teams had to apply the classroom learning to develop social media marketing strategy for their selected organization and also implement the strategy. The teams served as Social Media Consultants for their selected organizations. This was a guided project where constant guidance and monitoring was provided by the faculty at DSU, Ms. Eram Abbasi along with Mr. Safeer and Ms. Zainab from DE.
This teaching methodology with industry engagement provided the students a fun learning experience as they enjoyed implementing the theory concepts into practical work. They experienced rich learning situations which included enjoying success and coping with failures, communicating with clients and satisfying their requirements, working in teams, team building and dealing with team conflicts, handling customer queries and satisfying their needs, and many more. They even experienced situations which they never thought of while going through the classroom learning until they experienced it themselves.
One of the team members presented her experience as; “Overall it was a nice exposure of working with the corporate sector. With all other learning one important lesson that we learned from this project was that we should not trust verbal conversation. It is really necessary to document each and every verbal commitments to avoid conflict ahead”
While sharing his experience another student says “The project gave us exposure as to how a social media strategy is developed in real world. Many lessons learned, like; how important is the customer persona in strategy development. The success or failure of a good strategy very much depends on identifying the right customer persona. Another important lesson we experienced was that one should be confident when being creative. One should think out of the box, be creative and step ahead. Nothing will then stop you”
A student shared his experience this way. “The Social Media Marketing course was very informative and fun to study. Thanks to the trainers/faculty for teaching us this course in a very friendly environment. The project work really boosted our confidence. The course helped us to develop confidence to step forward and present your ideas in front of externals”
Another experience shared was; “It was a great learning experience, the course, the project and the corporate experience. It helped us understand how things actually work in the corporate world. Gave us experience on how to make our thought process clear. We actually felt improvement in ourselves”
Hence, the semester ended with a rich learning and knowledge sharing experience for the students. Thanks to “Digital Eggheads” for providing such memorable learning experience for the CS students DSU.
Center for entrepreneurship and Innovation Development at DHA Suffa University is running its Virtual incubation under which a large number of startups have been mentored and grown through CEID.
Following are some of the startups of our recent cohort:
1- SLOSH is an AI-based startup in Pakistan working on brain tumor detection using machine learning and deep learning algorithms.
Founder: Aiman Khan
2- MAPALYTICS is a technology company that provides smart 3D solutions for multiple industries. Using customized 3D scanning tech they generate high resolution scaled 3D models. Mapalytics generates VR, AR, and holographic projection content using these models. The uses include digital heritage preservation, digital tourism, e-learning, real estate marketing, digital exhibitions etc.
Co-Founder: Syed Muhammad Osama Ahmed Gillani
3) SMT-Self Management Training is a humanitarian company and its mission is to make the best use of knowledge, community, and technology to empower differently-abled people by making them emotionally, physically & financially independent
Founder: Romela Hameed
4- Corsys design develop design innovative and creative products and services in field of Embedded Systems, Drone Development & Services, Mechanical Structures, Application Development & Game Development.
Founder: Syed Muhammad Ashar Ali
On 20th August, 2021 the Center for Entrepreneurship and Innovation Development (CEID) at DHA Suffa University (DSU) organized a memorable ceremony to celebrate the successful entrepreneurial journey of women who went through a rigorous training program on starting their dream business. The training called “SheCan” was held for enthusiastic women of our country who participated in the workshops and received hands-on training to become successful business women.
During the pandemic, a lot of people lost their jobs and they being the only breadwinners of the household, their families suffered from financial crisis. The SheCan training was targeted to empower women by training them on how to run their low budget as well as home-based businesses and contribute to their family income within the convenience of their houses.
Chief Guest at the ceremony was Dr. Farhan Essa Abdullah, CEO Dr. Essa Laboratories. Other than that many prominent women entrepreneurs attended the ceremony.
Many senior personalities and students from DHA Suffa University (DSU) attended the event. Among DSU officials were;
Engr. Prof. Dr. Muhammad Afzal Haque (Vice Chancellor)
Prof. Dr. Ahmed Saeed Minhas (Pro-Vice Chancellor)
Engr. Prof. Dr. Johar Khurshid Farooqi (Dean)
Dr. Rizwan Tanveer (Head of Dept. Computer Science)
Dr. Shama Siddiqui (Faculty member)
Ms. Eram Abbasi (Director Center for Entrepreneurship & Innovation Development)
DSU Alumni making strides in all fields of life.
Meet Danya Shahid, a successful women entrepreneur. She will be joining at SheCan (Women Entrepreneurship Workshop) to share her success story.
Details about SheCan workshop are available at https://www.facebook.com/events/161342292619573/
SheCan is a workshop for aspiring women entrepreneurs organized by The Centre of Entrepreneurship and Innovation Development (CEID)
#DSUalumni #Womenempowerment #WeAreProud #CEID #SheCan
SheCan – Women Entrepreneurship Training brings a platform where aspiring women entrepreneurs can meet their role models.
Ms. Nadia Makhdumi, CEO Fitness Cruise will be sharing her successful journey with our participants.
Details of the workshop: https://www.facebook.com/events/161342292619573
DHA Suffa University (DSU) facilitates students on the road to a successful career. Whether it be preparing for a job market or starting their own business. At DSU many students have launched their business through the Center for Entrepreneurship and Innovation Development (CEID).
For any startup, their business launch is one of the biggest milestones and the most exciting day for their business. Founders take all measures to make it memorable. Due to the covid-19 pandemic situation, holding a grand physical launch has become difficult. But at DHA Suffa University (DSU) we make things happen. Covid-19 did not stop our startups on their journey. Holding an exciting launch event was made possible by an alternate live online launch event.
On 12th June 2021, the Computer Science department at the DSU in collaboration with the Center for Entrepreneurship and Innovation Development (CEID) organized a launch event for eleven businesses initiated by students. This event marked a milestone in the journey of the new businesses and students very enthusiastically prepared for this big day. Their excitement and passion were clearly evident by their preparations. Invitations were extended not only to family & friends but guests from the industry were also invited.
Students joined the online event well on time where more than 100 guests joined in to cherish their big day. The event started with the first team launching their business with the name ‘Qafila’ selling an exclusive range of footwear followed by the next team launching their business with the name ‘Grand Motors’ dealing in used cars targeting customers who want quality but at an affordable price. Launching an exclusive range of gadgets for the youth ‘Midnight Enterprise’ brought in a stylish range of products like earphones, watches, and more. ‘My Choice’ launched an elegant range of kids wear whereas ‘Stunning Clothing’ launched a trendy clothing range for adults. Valuing the needs of women ‘Jewelry Palace’ introduced an elegant range of jewelry. Stationary is an item that is always needed by everyone and looking at this need ‘EcoTone’ launched their range of stationery products. Keeping in view the growing need for computer and accessories ‘E-Mart’ launched their product related to computer and accessories. Realizing the need for books and to cater to the affordability problem of the lower-income group ‘Used Books’ launched a business of buying and selling of used books. Catering to the taste buds ‘Vittels’ launched a range of scrumptious food items including shakes and frozen foods. Last but not least came in a different kind of business with the name ‘Dhoondo’. They did not offer any product rather they offered a service. Being computer science students they used their software development skills and developed a tool for the convenience of customers doing online shopping. Through this tool, customers can easily find the right product for the right price.
All these businesses displayed their products while giving superb presentations through lively videos and live chats. Some businesses attracted the attention of the audience by offering discounts on their products. The event not only served as a milestone for the businesses but the customers also experienced an amazing time. Throughout the session, the audience was engaged in talking to the businesses asking queries about the products, and even placed orders.
The event was one of a kind as being online it delivered all the flavors of an offline business launch event. All the teams received great applause from the guests.
Last but not least we would like to extend a big shout-out to our sponsor DJ Pizza for the support.
The exploding growth of technology has shifted the dynamics of the world. The imminent technologies have put every resource, all the information, on the tips of our fingers. As the future is in the hands of our youth, it is crucial for them to equip themselves with the upcoming technologies. To cater this need, on 1st April 2021, DHA Suffa University took an initiative to discuss such technologies and their impact on future career opportunities.
Mr. Hassan Syed, CEO of Bir Ventures USA and the founder of IdeaGist was invited to have an edifying conversation on “7 Emerging Technologies Disrupting Our Future and Career Planning”. Mr. Hassan is also one of the founding directors of the Institute for Innovators and Entrepreneurs at Hamline University Minnesota. Further, he sits in the advisory committee for the Minister of Information Technology and Telecom on Entrepreneurship, Innovation, and Emerging Technologies. Last but not least, he is part of the President’s National Committee on the Emerging Technologies under the Digital Pakistan Initiative.
Hassan expressed that the communities worldwide are about to face major job losses due to automation and emerging technologies like AI, 3D Printing, Smart Robots, and Intelligent Vehicles. Without proper planning to retrain and develop capacity, it will be chaotic. Many communities will be facing the devastating financial and social impact of these changes. He emphasized in the ability to think or recognize the future by looking at this change. Further, Hassan accentuated that the youth must explore and be aware of their competencies as the world is evolving rapidly.
In this event, the students gained knowledge about how the world has shifted from industrial age to a knowledge age, how the world economies are changing via the emerging technologies and how the world is having technological advancement hence how significant for an individual it is to be aware of their leadership and entrepreneurial qualities to survive and thrive in this age. The highlight of this event was the interactive sessions with the students where the students were able to take part in short activities to push their limitations and overcome their self-limiting beliefs.
Concluding the event, Engr. Prof. Dr. Afzal Haque, Vice-Chancellor of DHA Suffa University, presented a vote of thanks to the speaker. He stated that there’s no doubt that emerging technologies are becoming increasingly pertinent in businesses and they are geared towards making our lives more comfortable, easier, better, and faster. The phenomenal growth in technologies is so rapid, that it is envisioned that they will change the world in the years ahead. This makes it increasingly important for youth to be equipped with these modern trends to prepare them for the future business world. Dr. Afzal also presented a souvenir to Hasan Syed as a gesture of appreciation for taking time out for the students and the University.