AdMad 2019

And that’s a wrap!
After weeks of preparation, the Management Science Society held the fourth edition of AdMad on 5th November, 2019. The teams that participated this year truly raised the bar high. The ads were unique, creative, and showcased the brilliant and distinctive mindset of our generation that seemingly aims to shift the paradigm of conventional marketing.
Panel of judges evaluated the ads, there were two judges, Mr. Faisal Ali Khan who is a singer, RJ and a TV Host. He was awarded the Insignia gold medal by the President of Pakistan in 1985. Mr. Khan has toured many countries over the decades and won numerous awards for his melodious singing and naat recitations. He is presently hosting the infamous infotainment show Jahaan Been on ARY News.
Our second guest for the event was Wajeeha Shahid who is the Media Coordinator at Syntax communications, an agency representing innovative brands and leading businesses all over Pakistan. Prior to joining Syntax, she worked in the Standard Chartered Corporate Affairs Department.
Overall the event was a success and appreciated by the attendees!



Workshop On Human to Human Marketing

Workshop On
Human to Human Marketing
December 12, 2019
Venue: DHA Suffa University

With the rise of digital channels and more marketing technology solutions available than ever before, no one can deny the importance of a well-rounded strategy that speaks to all stakeholders of your business. It is interesting to see that despite the data insights that technology brings, humans still crave human interaction and there is a shift back to the good old days of personalization at a 1:1 level. There was a time when marketing was segmented into B2B or B2C, most likely to separate specialties, audiences and segments. What it ended up doing, however, was create an unnatural language for marketers and by the time a message gets to the person actually buying the product, the aspects that make it special have been eaten up by marketing vernacular.
This one day workshop will give you a detailed insight into how Human to Human Marketing creates an authentic connection between your brand and its customers, evolving it from a transaction to an empathetic long term relationship.

• Human Factor in B2B & B2C Marketing
• Customer Engagement Strategies
• Humanized Digital Marketing
• Relationship Marketing for your Business
• How to Market Services
• Shopper’s Marketing

This program is relevant for
• Product Managers
• Brand Managers
• Client Service Professionals
• Relationship Management Professionals.
• Entry Level Managers
• Mid-tier Professionals
• HODs
• C- Suite Team

This shift from B2C/B2B to H2H is proving to be exponentially more effective than traditional marketing for entrepreneurs and marketers. One fundamental truth, often ignored, is that human beings are behind every business. Not recognizing this results in stale, almost robotic content that doesn’t talk to the bull’s eye.
The workshop will demystify the myths around humanizing marketing content, and how human-to-human interactions are key in any business transactions creating relationships, partnerships, trust, and community – be it your local grocery store, stylist or bank. Human beings are wired to crave these authentic human connections and are more likely to follow those who give it to them.

After attending this workshop:
• Participants will be geared to reinforce the importance of the human element in their marketing and business strategy.
• Attendees will learn to apply the concepts of H2H marketing with respect to their business and sector.
• Participants will be able to conceptualize a human centric business engagement strategy leading to increased marketing effectiveness, repeat business and profits.

This training will benefit:
• Businesses that run on building relationships, partnerships, trust, and communities.
• Professionals geared at growth in their business, integrating the H2H concepts into their marketing communication and company culture.
• Businesses striving to create a more engaged and long term customer base.
• Professionals geared at effective marketing.

Faculty – Ahmed Jamal
General Manager Industries and Head of Business
Development at Fauji Foundation Pakistan

Ahmad Jamal is an action-oriented business leader with 25 years of post MBA experience in managing different businesses in Pakistan, Middle East & Africa. He has all round experience of working as manufacturer, distributor, trader, indenter, importer and exporter with proven records of Multiplying top-line & bottom-line of the business. Mr. Jamal also has extensive experience in establishing Industrial & Consumer brands in Global Markets.

Ahmad Jamal has designed Supply Chain models, ensuring effective & efficient JIT deliveries to companies like Nestle, Danone, Cadbury & Schweppes in different parts of the world.

He has also authored a book titled “A handbook of Logistics & Distribution Management” in the area of Supply Chain, which is taught/referenced at different business universities across the region. He is currently writing a book on B2B Marketing, as well, where he brings in the human concept into the text.

Ahmed Jamal teaches at various business schools in the country including IBA and DHA Suffa. He has written research papers on “Long-term Production Viability Evaluation Grid”, “Warehousing on the Waters” & “TOWS Matrix – a new dimension”, which are soon to be published in international business journals.

Ahmad Jamal’s research interests include Entrepreneurship, Supply Chain Management, Marketing Strategy, Business Strategy and Human to Human Marketing.

• The above fee includes program lunch, refreshments, facilities and equipment.
• Group discounts are also available.
• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• Your participation will be confirmed after receipt of full payment.
• DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center on 021 35858610, 0345-2183952. You can also email on,

Workshop on ‘Essential Selling Skills’

DHA Suffa University recently organized a 2-day workshop on ‘Essential Selling Skills’ conducted by Mr. Kamran Saeed(Sales Trainer & Consultant). Participants from different organizations like GBM Group, F&D International, Surfaces, IBL Unisys, and Sayeed International, attended the training.

The training included understanding the modern-day buyer to building a long-term relationship with your prospects.

Given the positive attendee feedback, a second round of this training has been launched for February next year. More details at:



Dastan-E-Fun Event

DSU Media Society organized an event Dastan-E-Fun for the students of DHA Suffa University. Dastan-E-Fun is a new series that DSU Media Society has launched. The essence of this series is to introduce great personalities currently working in the Media Industry to introduce celebrities and their success stories working in the diverse community of media. This event is a monthly series; its Volume I took place on November 1, 2019.

The event started with the introduction of the series followed by inviting the respected guest of the day, Qawwal Abu Mohammad, who shared the process of writing and performing qawwali in an interview- with two students representing DSU Media Society. He talked about how these ‘kalams’ that they sing and recite are more than just verses; they are a spiritual experience that one feels. Many of Ameer Khusro’s work were discussed and Qawwal Abu Mohammad sang one of his works as well. He shared the meaning behind his new song ‘Aadam’ with Coke studio that is going to be released soon.

The event concluded with the Chairperson, Ms. Sidra Malik, giving the token of appreciation to Qawwal Abu Mohammad for coming to the university, sharing his success story with the audience, and making this a successful event.

USEFP Information Session

DSU’s IERC (International Education Resource Center) organized an information session on USEFP’s UGRAD Semester Exchange program as well as US Fulbright Scholarships, on 7th November 2019.  A senior representative from USEFP (United States Educational Foundation in Pakistan) gave a talk on higher education opportunities in USA and apprised students of the application and selection procedures for the UGRAD Semester Exchange Program as well as Fulbright scholarships for graduate studies.

This information session was an excellent opportunity for DSU’s undergraduate students currently applying to USEFP’s UGRAD Semester Exchange 2020 program, to seek clarifications to queries related to their applications.  It was also a forum for DSU’s students considering USA as a possible destination for Postgraduate studies to learn about USEFP’s Fulbright scholarship program and its pre-requisite requirements including GRE.


Two Week Workshop On Data Management Using MS Excel

Two Week Workshop On:

Data Management Using MS Excel

10 February – 21 February 2020 (Alternate days)


Venue: DHA Suffa University

Time: 2 hours/day |4 – 6 pm (Alternate Days)


In the modern business environment, jobs requiring digital skills in order to draw basic analysis that benefit the business are in high demand. On the other hand, every business is generating data on daily basis and need people to manage their data. This training would equip the audience with the skills required for digital data analysis skills through Excel. Excel is powerful and trouble-free software that helps users manage and analyze data. This is why job advertisements requiring Excel skills quite frequently appear all over the world.

This training has been designed keeping in mind learners who have very little or no knowledge of Excel. The training would build upon basic operations in Excel and moving towards advanced functionality. The training would be coupled with easy to understand examples which are demonstrated in a way that learners can become comfortable in understanding and applying them. This Excel training would certainly add to your skill set and help you get a basic command over the software.


  • Getting Familiar with the Environment
  • Data Functions
  • Formatting & Conditional Formatting
  • Charting
  • Excel Tables
  • Pivot Tables
  • Data Validation, Filters
  • Importing External Data
  • Shortcuts, Productivity
  • Basic Form Controls


This training would equip the audience with a working knowledge of Excel with the aim to get them started with the software and moving towards skills that would help them make sense of their organizational data. After attending the workshop, participants will:• Gain familiarity with Excel environment and the concept of spreadsheets. • Get a hold on Excel functionalities to maximize data management. • Learn to make sense of organizational data. • Exhibit data in a productive, smart and presentable way.


Professionals who deal with data and need skills to improve their data management capabilities will greatly benefit from these offerings. This may include:

  • Finance & Business Executives
  • Business Analyst
  • Health Care Professionals
  • Nutritionists
  • Marketing & Sales Executives
  • Researchers Engineers
  • All Related Fields

Trainer – Eram Abbasi

Microsoft ExcelSpecialist, Certified from Microsoft.

Eram is a self-directed enthusiastic technology expert and an educationist with a genuine interest of fostering cognitive and social growth through technology. She is a seasoned technology executive, award-winning professor and a Microsoft Certified technology expert. Eram has spent more than 20 years working with high growth technology companies, universities and industry associations.

Her work portfolio comprises of working experience with organizations like Hewlett Packard (HP), IBM Global and also with local and foreign universities. Within Pakistan some to mention are; IBA, IoBM, SZABIST, PAF KIET, Bahria University and DHA Suffa University. She is also an active member of various local and international professional bodies which include IEEEP, QPSP (Quality & Productivity Society of Pakistan), IRMA–USA (Information Resource Management Association), OPEN (Organization of Pakistani Entrepreneurs of North America), JumpStart Pakistan.

Driven by her passion for technology implementation and through her hands-on experience, Eram has developed expertise in helping professionals bridge the gap between their domain related skills and the business value those skills can bring in by using technology. Ms. Eram has been conducting Training Workshops on Excel where she has trained many professionals and students from various organizations. Her research in the area of ‘Technology Management’ is the result of her collective experiences and proven methodologies for managing technology. Eram instills methodologies, process and toolsets through workshops, seminars, consulting, coaching and advisory engagements. She lives mainly in the future, bringing in technology in daily life. She is an Agent of Change.

  • Group discounts apply.
  • The above fee includes facilities and equipment.
  • Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • Your participation will be confirmed after receipt of full payment.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

021 35858610, 0345-2183952,0303-2117909,



Two Day Workshop On


Date: 18th & 19th February, 2020

Time: 09:00am – 05:00pm


Venue: DHA Suffa University


Everything has changed in the digital age including the skills that a salesperson requires. Today’s buyer is more informed, more connected and more references oriented, and has little patience for traditional sales tactics.

This training prepares you to understand the needs of the new buyer. The training is designed to provide a thorough coverage on Essential Skills in Selling for a salesperson to be more effective in this digital age. After attending this training, you will be able to better understand the demographics and psychographics of your potential customer, resulting in continued growth in your sales.


  • Understand the Modern Day Buyer
  • Traditional v/s Consultative Selling Styles
  • Pre Call Checklist
  • Approaching the Decision Maker
  • The Questioning Techniques
  • Listening Skills
  • The Communication Process
  • The Buyer’s Emotional Needs
  • Objection Handling
  • Close
  • Building a Long Term Relationship


  • Understand the modern day buyer and how he/she makes decisions
  • Develop a selling style that suits the needs of the digital age
  • Learn how to identify the specific needs of your clients and how to match these with what you are selling/offering
  • Learn how to prepare for sales
  • Learn how to approach the decision maker
  • Enhance your questioning and listening skills
  • Learn how to build up credibility and likeability from your prospects
  • Learn how to understand the motivations of your prospects
  • Learn how to overcome objections and excuses in a positive and influential manner
  • Learn techniques of how to get to that ‘Yes’ and close the sales
  • Learn how to build a long term relationship with your prospects


  • Field sales personnel
  • Business to business sales people
  • Sales personnel who have had no format training on the subject before
  • Sales personnel who need a refresher and need to get ‘back to basics’ and refocus.
  • New sales personnel
  • Client relationships managers
  • Account managers
  • Business development managers
  • Commercial managers
  • Aspiring Sales Personnel

Faculty – Kamran Saeed

Sales Trainer and Consultant

With over 28 years of industry experience, Kamran Saeed has demonstrated skills in the domain of marketing, strategic planning, project management, team development, leadership and specially sales. Kamran Saeed has been practicing sales throughout his career locally and internationally. He has mastered the art of selling in all aspects and demonstrated success sales in diverse fields such as IT, engineering, publishing, and event management.

Apart from practicing sales, Kamran Saeed has been keen in imparting his learnings and has provided training to over 500 officers of government, semi government, multinational and private organizations. He has also imparted sales related education in prestigious institutes such as IBA and currently he is faculty at DHA Suffa University. He is also President, Solutions Inc, an event management company.

Kamran Saeed has Master of Business Administration (MBA) from IBA, Karachi and Bachelors in Engineering (Electrical) from NED University. He has completed several trainings in the UK including ‘Train the Trainer; and ‘Essential Selling Skills’.

  • The above fee includes lunch, refreshments, facilities and equipment.
  • Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • Your participation will be confirmed after receipt of full payment.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone: 021 35858610, 0345-2183952, 0303-2117909



Panel Discussion on “The Demise of Poetry in 21st Century”

On the 28th of October, The Public Speaking Society along with the Literary Society organized panel discussion in the ELT on the topic “The Demise of Poetry in 21st Century”, and a healthy debate took place for about good two hours. The audience were also given a chance to put forward their queries and a lot of interesting questions were raised. The main objective of this discussion was to endorse the importance of literature amongst the students.

The discussion carried out in pertinence to the topic. It was graced by the presence of our respected Additional Registrar, Brig. Dr. Ahmed Saeed Minhas, the Director Societies, Ms Naila Shahzada and few of the faculty members. Overall the event was a success and was thoroughly appreciated by the attendees.

2nd Oath Taking Ceremony

The 2nd Oath Taking Ceremony took place on the 17th of October, the event started with the recitation of the Holy Quran followed by National Anthem. The main highlight of the Event was the pledge taken by the newly elected members of the societies which was directed by the Dean, followed by speech from the VC. There were number of mesmerizing musical performances by the students and also a well scripted drama that kept the audience engaged throughout.

The societies also had their active stalls spread across the university to promote their specific societies and engage students especially freshers for inductions. There were a number of fun and educational activities at each of the stalls which were enjoyed by the students. The response of the event was highly positive and it was an overall success.


Seminar on Steam Turbine and Overhaul Management

Seminar on Steam Turbine and Overhaul Management was the second event of the Power Lecture Series, organized by IMechE Pakistan with the help of IMechE DSU student chapter on the 15th of October. The event commenced with the recitation of the Holy Quran, followed by a few introductory remarks by Registrar DSU Brig (R) Syed Muhammad Rafique Ahmed, who expressed his endorsement towards IMechE Pakistan for arranging such insightful and enlightened events. Next, Chief Guest Prof. Dr. Muhammad Tufail, Chairman IMechE Pakistan, commemorated IMechE DSU and Hub Power Company for bringing together students and industry professionals on a common platform. He explained how the Power Lecture Series holds immense importance for young engineers.

Dr. Muhammad Uneeb, Vice-Chairperson IMechE Pakistan was invited on the stage to share his thoughts and deliver concluding remarks. He began by highly praising the keynote speaker of the day for covering such an extensive topic in a limited time. He praised the commitment of HUBCO and its professionals for significantly promoting experience-based learning in the field of engineering and further expressed his desire for more events like this in the future.