Session On “Introduction To BS Software Engineering Program”

Please join us for a webinar on the Launch of Software Engineering at DHA Suffa University on August 15 at 5:30-6:45 pm

This will be a great opportunity for you to interact with the Head of Software Engineering, Dr. Rizwan ul Hasan along with Industry Expert, Mr. Emran Riyaz, CEO VectraCom Group.

Session on “Covid-19: Issues Faced by Students and Parents”

Professional Development Centre at DSU conducted a discussion on “Covid-19: Issues Faced by Students and Parents” with Mr. Ahmed Saya (Cambridge University Best Teacher Award Winner, Coach, Motivational Speaker, Trainer, Co-Founder The Bridge School).

Mr. Saya talked about the physiological issues that may arise and what can be done proactively about it. He spoke about coping mechanisms parents and students may use while facing the current limited mobility/lockdown/ economic slowdown situation. He shared from his experience, and insight being associated with the teaching profession for almost 2 decades.

The issues discussed in the session resonated with the audience which ended with an active Q&A.

Full video of the session is available below.

Online Session on “Money Matters in Challenging Times”

Professional Development Centre at DSU conducted a discussion session on “Money Matters in Challenging Times” with Mr. Naqi Azam (President Mylynx, Senior International Banker, Entrepreneur).

Mr. Naqi Azam discussed about financial aspects for individuals and households, due to job cuts, salary cuts and uncertainty. He shared from his experience, and insights developed from decades of experience working in local and international markets. He also advised people on how to save in the current economic climate.

The session ended with a live Q&A round and was attended by professionals from all walks of life.

You may watch full video below and feel free to share.

Online Session On “Liberation In Limitation”

It wasn’t too long ago that we were all talking about strict lockdowns, staying home, and the confinement and fear that was overwhelming us with each passing day in the DSU Learning in Lockdown Interview Series. And due to the rapid increase in cases, the responsibility is on all of us to practice social distancing and act responsibly in these times despite the lockdown being eased by the government.

Take a look at our interview series video below from the initial days of the lockdown, where Ms. Asma Mustafa Khan (Coach, TV Show Host, Head of Community Engagement – Mobilink) tells us how one can stay positive in challenging times and how many good things may come out of adversity and hardships.

Online Session on “Marketing in the Age of Corona”

Professional Development Centre at DSU conducted a discussion session on “Marketing in the Age of Corona” with Mr. Omar Abedin (Group Chief Marketing Officer Imarat Group – Imarat/ Graana/ Agency 21/ PropSure).

Mr. Omar discussed different aspects of marketing in the context of the current situation. He shared about why there is a need of marketing, and how companies need to balance between CSR spending and Mktg communication spending. He also discussed how the 4Ps of Marketing needs to evolve in the current scenario, and how it’s all the more important to be available on digital.

The conversation ended on the sensitivities in marketing messaging in the current climate and how you can build your personal brand these days. The session ended on a live Q&A round and was attended by professionals from all walks of life. Please see full video below and feel free to share.

Session on Entrepreneurial Ventures

Shell Pakistan recently conducted a highly informative and engaging session on Entrepreneurial Ventures at DSU. The session was organized by our Professional Development Centre where Mr. Imran Azeem from Shell Tameer guided the young minds on how to transform business ideas into sustainable long term ventures. He also talked about how to approach the financial and investor search stage leading to increased avenues for business growth. Mr. Azeem is Manager Training & Development in Shell Pakistan and leading “Shell Tameer BSOM Cohort 2020”. Mr. Azeem also talked about preparing their “Business Models Pitch” around focused areas of Energy Solutions, Technology Innovation, Empowering Women and Sustainable Social Change.  He guides students as an entrepreneur and shared the pivotal points to keep in mind while entering this area.  The session was part of the DSU’s EPC (Enhancing Professional Competency) Sessions where we endeavor to provide our students with a real-world connection to the concepts and tools taught in our classrooms for an in-depth understanding. The session concluded with an interactive Q&A round.


PDC Workshop on Customer Centricity

A workshop was recently conducted by DSU Professional Development Centre on Customer Centricity – A key Driver for Growth. The workshop facilitator was seasoned professional and trainer Mr. Farooq Shaikh (CEO Bablefish Consulting) who has a diverse experience of over 20 years in consumer, pharma, retail and telecom. In his session, he shared how putting customers and their needs as the number one priority as a business ethos pays off in the long run. Talking about potential areas for growing brands, the trainer shared case studies on how the world most successful brands became customer centric as a means of unprecedented growth. The day long workshop also included group exercises and discussions and ended with a team exercise where participants applied the concepts and ideas that they were taught in the light of their current roles. The workshop was attended by professionals from DIB, Attock Cement, Soneri Bank, Abbott Pharmaceuticals, Hilal Foods, Pakistan Railways, Vinci Cosmetics etc to name a few, and was very well received. The second round of this workshop will be conducted soon. Please watch this space for updates.



EPC Session on Data Science

An Enhancing Professional Capacities (EPC) session on Data Science and its Applications was recently arranged by Professional Development Centre for the students of DSU. Ms. Behjat Qurban, Head of AI & Analytics, Learning & Development Lead, Deloitte UK and Konain Qurban, CEO, Frontier Technology Institute addressed a class full of keen students wanting to know more about the real world applications of this data science. The speakers talked about the emerging field of Data Science, its prospects in Pakistan and globally along with the benefits and challenges it offers to institutions and corporations. Drawing from her experience at Deloitte UK, Ms. Behjat also shared interesting anecdotes on how data improves long term performance and how it should be documented and stored for better decision making. The session concluded with an interactive Q&A round.
This EPC session was conducted as part of the University’s mission to make the curriculum more current and industry-relevant, by inviting practitioners who share their professional knowledge and insights on application of the concepts taught in our classrooms.




Workshop On CUSTOMER CENTRICITY – A Key Driver For Growth

1-Day Workshop On
Date: January 29th, 2020
Timings: 9-5
Venue: DHA Suffa University

Program Overview:

Customers play the most important role in any business, and organizations which have placed them on first priority have achieved new heights of success. World’s most successful brands have realized the importance of Customers and have put them as their topmost priority – a classic example is Wal-Mart, the most successful retail brand which clearly works on the philosophy “Our customers. Our Boss” which trickles down from their Chairman Sam Walton.

This 1-day workshop on Customer Centricity is designed to help participants discover potential areas of growth in the area. It will also talk about how the concept makes sound business sense, with the core purpose to find what customers like and don’t like, and to tailor products and services based on customer preferences.

Coverage Areas:

Role and Importance of Customer

  • Understanding the context of customer importance
  • Customer life cycle value and service profit chain concept

Effective Communication with Customer

  • Communication Process and why communication process is misunderstood?
  • Verbal and Non Verbal Communication
  • Understanding customer’s non-verbal messages/buying signals
  • Techniques to improve verbal communication

Managing the overall Customer Service Process

  • Understanding customer requirement
  • Opening “First Impression is the last impression”
  • Probing Technique
  • Sealing the deal

Soft Skills

  • Listening Skills
  • Assertiveness
  • Empathy
  • Self Control and Positive Attitude

Key Take-Aways:

After attending this workshop, participants will leave with a fresh and in-depth perspective on Customer Centricity, with the core philosophy well inculcated in them.

  • Participants will leave with a holistic approach towards the “Our customer, our boss” concept.
  • The workshop will also provide practical tips and tool kit to apply that knowledge while dealing with their customers and understand their basic needs.
  • Participants will learn to align the current strategy under the lens of customer centricity to drive growth.
  • This workshop will include practical hands-on exposure with activities to keep the audience engaged and ensure they learn practical aspects through which they can apply in their work life.

Who Should Attend?

  • Sales Managers, Regional Sales Managers, Zonal Managers
  • Area Managers, Field Supervisors and Sales Team Members
  • Customer Service Managers & Supervisors
  • Help Desk Personnel who interact with Customers on daily basis etc.

Trainer – Farooq Shaikh

Farooq Shaikh is a passionate well rounded business management and marketing professional with more than 25 years of diversified experience of working in Consumer Packaged Goods, Pharmaceutical, Retail and Telecom, in tier one organizations like like Service Sales Corporation, Tapal, Makro Habib Pakistan, Omstead Foods Canada, Hershey Canada, Rogers Telecom Canada, Danone Group and Merck Pharmaceuticals both in South East Asia and North America. Mr. Shaikh is an MBA in marketing from IBA, Karachi.

Mr. Shaikh is a visionary and collaborative leader with an entrepreneurial mindset and has been part of the core Senior Management Teams where he had guided businesses to deliver sustainable profitable growth. He has developed strategic road map and direction for various organizations while keeping Customer Centricity as the key driver for growth. During his career he had developed and managed large teams, worked with cross functional units of organizations through his visionary leadership, project management and people management skills.

Mr. Shaikh is also Visiting Faculty Member at different business Schools including SZABIST, IoBM and DHA Suffa University. He has also spoken on prestigious professional forums like World Brand Congress, Marketing Association of Pakistan, Pakistan Advertiser’s Society, and IBA etc, and has extensive corporate training experience. Presently working as an independent Marketing, Management and Business consultant, Mr. Shaikh is helping clients in different industries/sectors and guiding them to ensure long term sustainable profitable growth.

  • Group discounts apply.
  • The above fee includes lunch, facilities and equipment.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center on 021 35858610, 0345-2183952. You can also email on,

Workshop on ‘Essential Selling Skills’

DHA Suffa University recently organized a 2-day workshop on ‘Essential Selling Skills’ conducted by Mr. Kamran Saeed(Sales Trainer & Consultant). Participants from different organizations like GBM Group, F&D International, Surfaces, IBL Unisys, and Sayeed International, attended the training.

The training included understanding the modern-day buyer to building a long-term relationship with your prospects.

Given the positive attendee feedback, a second round of this training has been launched for February next year. More details at: