Workshop On BLOGGING & ARTICLE WRITING

4-Week Workshop On

BLOGGING & ARTICLE WRITING

Starting 20th December 2019

WORKSHOP INVESTMENT PKR 15,000

2 Classes per week | FRI (6-8 PM) | SUN (12:30 PM-2:30 PM)

Venue: Executive Computer Lab, DHA Suffa University

PROGRAM OVERVIEW:

The course, as its title suggests is aimed at exposing the participants to the science of writings of different forms such as articles, interviews, reviews in different sources such as magazines, newspapers features etc. to prefer journalism as a possible career option. The workshop is also ideal for candidates whose work requires any writing or communication in different online and print mediums.

Since online presence has become somewhat a mandatory requirement for any author, a blog is the most effective way to reach out to throngs of audiences and build a solid reader base. The course aims at introducing the participants to the expansive world of blog writing as well. While efforts have been put into designing the course with major elements of the science of blogging, a special focus has also been put into the techniques of writing, which are often missed out by the bloggers online and writers alike.

COVERAGE AREAS:

  • Overcoming Writer’s Block
  • Different Types of Writing Styles
  • Development of a Newsletter
  • Discussion & Hands-on Practice on Traditional Media Items like Article, Review, Interview, Feature
  • Do’s and Don’ts of Blog Writing
  • Traditional Form vs Blog
  • Journalism & Blog Ethics
  • Blog Presentations
  • Setting Up and Developing a Blog

KEY TAKE-AWAYS:

This 4-week intensive training would equip the audience with functioning knowledge of blogging and article writing with the aim to get them furnished with the writing skills that would help them in any type of content production. After attending the workshop, participants will have competencies in/for the following:

  • Theoretical knowledge of traditional forms of writing and media
  • Excessive Hand-on writing practice of write-ups of participant genre of interest
  • Analysis of published articles/pieces
  • Analysis of established blogs and success stories
  • Group discussions on various type of articles
  • A possible career in journalism and blogosphere
  • Meet up with authors and editors as Guest Speakers

WHO SHOULD ATTEND?

  • Journalists
  • Bloggers
  • Freelance writers/ ghost writers
  • Anyone who wants to learn writing
  • Aspiring Journalist
  • Aspiring Bloggers
  • Content Developers

Trainer – Shahzeb Shaikh

Author in Leading Newspapers & Magazines, Blogger

Shahzeb Shaikh brings with him a rich two-decade experience of writing in leading newspapers and magazines. He also serves as Deputy Secretary, Department of Empowerment of Person with Disabilities (DEPD), Government of Sindh. He is an Officer of District Administration/Revenue Service in the Government of Sindh with years of experience as Additional Deputy Commissioner/Assistant Commissioner in various Districts. Moreover, He is a PhD scholar and an IBA Karachi and NEDUET Karachi alumnus.

Shahzeb’s areas of interests are music and entertainment whereby he has interviewed noted international and local artistes and covered various international and local events. He also edited the ‘Pur Aman Karachi Newsletter’ published from the Commissioner’s Office in collaboration with USAID. He conducted similar courses in Indus Valley School of Arts & Architecture Karachi and IBA Karachi. He is also a visiting faculty at IoBM Karachi.

  • The above fee includes facilities and equipment.
  • Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • Your participation will be confirmed after receipt of full payment.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0345-2183952

Email Addresses: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk

Workshop On CUSTOMER CENTRICITY – The Recipe for Success

1-Day Workshop On
CUSTOMER CENTRICITY – The Recipe for Success
Date: January 22nd, 2020
Timings: 9-5
WORKSHOP INVESTMENT: PKR 15,000
Venue: DHA Suffa University

Program Overview:

Customers play the most important role in any business, and organizations which have placed them on first priority have achieved new heights of success. World’s most successful brands have realized the importance of Customers and have put them as their topmost priority – a classic example is Wal-Mart, the most successful retail brand which clearly works on the philosophy “Our customers. Our Boss” which trickles down from their Chairman Sam Walton.

This 1-day workshop on Customer Centricity is designed to help participants discover potential areas of growth in the area. It will also talk about how the concept makes sound business sense, with the core purpose to find what customers like and don’t like, and to tailor products and services based on customer preferences.

Coverage Areas:

Role and Importance of Customer

  • Understanding the context of customer importance
  • Customer life cycle value and service profit chain concept

Effective Communication with Customer

  • Communication Process and why communication process is misunderstood?
  • Verbal and Non Verbal Communication
  • Understanding customer’s non-verbal messages/buying signals
  • Techniques to improve verbal communication

Managing the overall Customer Service Process

  • Understanding customer requirement
  • Opening “First Impression is the last impression”
  • Probing Technique
  • Sealing the deal

Key Take-Aways:

After attending this workshop, participants will leave with a fresh and in-depth perspective on Customer Centricity, with the core philosophy well inculcated in them.

  • Participants will leave with a holistic approach towards the “Our customer, our boss” concept.
  • The workshop will also provide practical tips and tool kit to apply that knowledge while dealing with their customers and understand their basic needs.
  • Participants will learn to align the current strategy under the lens of customer centricity to drive growth.
  • This workshop will include practical hands-on exposure with activities to keep the audience engaged and ensure they learn practical aspects through which they can apply in their work life.

Who Should Attend?

  • Sales Managers, Zonal Managers,
  • Area Managers, Field Supervisors and Sales Team Members
  • Customer Service Managers & Supervisors
  • Help Desk Personnel who interact with Customers on daily basis etc.

Trainer – Farooq Shaikh
CHIEF OPERATING OFFICER, BABELFISH CONSULTANTS

Farooq Shaikh is a passionate well rounded business management and marketing professional with more than 25 years of diversified experience of working in Consumer Packaged Goods, Pharmaceutical, Retail and Telecom, in tier one organizations like like Service Sales Corporation, Tapal, Makro Habib Pakistan, Omstead Foods Canada, Hershey Canada, Rogers Telecom Canada, Danone Group and Merck Pharmaceuticals both in South East Asia and North America. Mr. Shaikh is an MBA in marketing from IBA, Karachi.

Mr. Shaikh is a visionary and collaborative leader with an entrepreneurial mindset and has been part of the core Senior Management Teams where he had guided businesses to deliver sustainable profitable growth. He has developed strategic road map and direction for various organizations while keeping Customer Centricity as the key driver for growth.

Mr. Shaikh is also Visiting Faculty Member at different business Schools including SZABIST, IoBM and DHA Suffa University. He has also spoken on prestigious professional forums like World Brand Congress, Marketing Association of Pakistan, Pakistan Advertiser’s Society, and IBA etc, and has extensive corporate training experience. Presently working as an independent Marketing, Management and Business consultant, Mr. Shaikh is helping clients in different industries/sectors and guiding them to ensure long term sustainable profitable growth.

  • Group discounts apply.
  • The above fee includes lunch, facilities and equipment.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center on 021 35858610, 0345-2183952. You can also email on workshops.pdc@dsu.edu.pk,s.hashmi@dsu.edu.pk

Workshop on ‘Essential Selling Skills’

DHA Suffa University recently organized a 2-day workshop on ‘Essential Selling Skills’ conducted by Mr. Kamran Saeed(Sales Trainer & Consultant). Participants from different organizations like GBM Group, F&D International, Surfaces, IBL Unisys, and Sayeed International, attended the training.

The training included understanding the modern-day buyer to building a long-term relationship with your prospects.

Given the positive attendee feedback, a second round of this training has been launched for February next year. More details at: https://www.facebook.com/events/565761684169679/

 

 

Two Week Workshop On Data Management Using MS Excel

Two Week Workshop On:

Data Management Using MS Excel

10 February – 21 February 2020 (Alternate days)

WORKSHOP INVESTMENT PKR 10,000

Venue: DHA Suffa University

Time: 2 hours/day |4 – 6 pm (Alternate Days)

PROGRAM OVERVIEW:

In the modern business environment, jobs requiring digital skills in order to draw basic analysis that benefit the business are in high demand. On the other hand, every business is generating data on daily basis and need people to manage their data. This training would equip the audience with the skills required for digital data analysis skills through Excel. Excel is powerful and trouble-free software that helps users manage and analyze data. This is why job advertisements requiring Excel skills quite frequently appear all over the world.

This training has been designed keeping in mind learners who have very little or no knowledge of Excel. The training would build upon basic operations in Excel and moving towards advanced functionality. The training would be coupled with easy to understand examples which are demonstrated in a way that learners can become comfortable in understanding and applying them. This Excel training would certainly add to your skill set and help you get a basic command over the software.

COVERAGE AREAS:

  • Getting Familiar with the Environment
  • Data Functions
  • Formatting & Conditional Formatting
  • Charting
  • Excel Tables
  • Pivot Tables
  • Data Validation, Filters
  • Importing External Data
  • Shortcuts, Productivity
  • Basic Form Controls

KEY TAKE-AWAY:

This training would equip the audience with a working knowledge of Excel with the aim to get them started with the software and moving towards skills that would help them make sense of their organizational data. After attending the workshop, participants will:• Gain familiarity with Excel environment and the concept of spreadsheets. • Get a hold on Excel functionalities to maximize data management. • Learn to make sense of organizational data. • Exhibit data in a productive, smart and presentable way.

WHO SHOULD ATTEND?

Professionals who deal with data and need skills to improve their data management capabilities will greatly benefit from these offerings. This may include:

  • Finance & Business Executives
  • Business Analyst
  • Health Care Professionals
  • Nutritionists
  • Marketing & Sales Executives
  • Researchers Engineers
  • All Related Fields

Trainer – Eram Abbasi

Microsoft ExcelSpecialist, Certified from Microsoft.

Eram is a self-directed enthusiastic technology expert and an educationist with a genuine interest of fostering cognitive and social growth through technology. She is a seasoned technology executive, award-winning professor and a Microsoft Certified technology expert. Eram has spent more than 20 years working with high growth technology companies, universities and industry associations.

Her work portfolio comprises of working experience with organizations like Hewlett Packard (HP), IBM Global and also with local and foreign universities. Within Pakistan some to mention are; IBA, IoBM, SZABIST, PAF KIET, Bahria University and DHA Suffa University. She is also an active member of various local and international professional bodies which include IEEEP, QPSP (Quality & Productivity Society of Pakistan), IRMA–USA (Information Resource Management Association), OPEN (Organization of Pakistani Entrepreneurs of North America), JumpStart Pakistan.

Driven by her passion for technology implementation and through her hands-on experience, Eram has developed expertise in helping professionals bridge the gap between their domain related skills and the business value those skills can bring in by using technology. Ms. Eram has been conducting Training Workshops on Excel where she has trained many professionals and students from various organizations. Her research in the area of ‘Technology Management’ is the result of her collective experiences and proven methodologies for managing technology. Eram instills methodologies, process and toolsets through workshops, seminars, consulting, coaching and advisory engagements. She lives mainly in the future, bringing in technology in daily life. She is an Agent of Change.

  • Group discounts apply.
  • The above fee includes facilities and equipment.
  • Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • Your participation will be confirmed after receipt of full payment.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

021 35858610, 0345-2183952,0303-2117909

workshops.pdc@dsu.edu.pk,  s.hashmi@dsu.edu.pktaha.alam@dsu.edu.pk

 

Two Day Workshop On ESSENTIAL SELLING SKILLS

Two Day Workshop On

ESSENTIAL SELLING SKILLS

Date: 18th & 19th February, 2020

Time: 09:00am – 05:00pm

WORKSHOP INVESTMENT: PKR 25,000

Venue: DHA Suffa University

PROGRAM OVERVIEW:

Everything has changed in the digital age including the skills that a salesperson requires. Today’s buyer is more informed, more connected and more references oriented, and has little patience for traditional sales tactics.

This training prepares you to understand the needs of the new buyer. The training is designed to provide a thorough coverage on Essential Skills in Selling for a salesperson to be more effective in this digital age. After attending this training, you will be able to better understand the demographics and psychographics of your potential customer, resulting in continued growth in your sales.

COVERAGE AREAS:

  • Understand the Modern Day Buyer
  • Traditional v/s Consultative Selling Styles
  • Pre Call Checklist
  • Approaching the Decision Maker
  • The Questioning Techniques
  • Listening Skills
  • The Communication Process
  • The Buyer’s Emotional Needs
  • Objection Handling
  • Close
  • Building a Long Term Relationship

KEY TAKE-AWAYS:

  • Understand the modern day buyer and how he/she makes decisions
  • Develop a selling style that suits the needs of the digital age
  • Learn how to identify the specific needs of your clients and how to match these with what you are selling/offering
  • Learn how to prepare for sales
  • Learn how to approach the decision maker
  • Enhance your questioning and listening skills
  • Learn how to build up credibility and likeability from your prospects
  • Learn how to understand the motivations of your prospects
  • Learn how to overcome objections and excuses in a positive and influential manner
  • Learn techniques of how to get to that ‘Yes’ and close the sales
  • Learn how to build a long term relationship with your prospects

WHO SHOULD ATTEND?

  • Field sales personnel
  • Business to business sales people
  • Sales personnel who have had no format training on the subject before
  • Sales personnel who need a refresher and need to get ‘back to basics’ and refocus.
  • New sales personnel
  • Client relationships managers
  • Account managers
  • Business development managers
  • Commercial managers
  • Aspiring Sales Personnel

Faculty – Kamran Saeed

Sales Trainer and Consultant

With over 28 years of industry experience, Kamran Saeed has demonstrated skills in the domain of marketing, strategic planning, project management, team development, leadership and specially sales. Kamran Saeed has been practicing sales throughout his career locally and internationally. He has mastered the art of selling in all aspects and demonstrated success sales in diverse fields such as IT, engineering, publishing, and event management.

Apart from practicing sales, Kamran Saeed has been keen in imparting his learnings and has provided training to over 500 officers of government, semi government, multinational and private organizations. He has also imparted sales related education in prestigious institutes such as IBA and currently he is faculty at DHA Suffa University. He is also President, Solutions Inc, an event management company.

Kamran Saeed has Master of Business Administration (MBA) from IBA, Karachi and Bachelors in Engineering (Electrical) from NED University. He has completed several trainings in the UK including ‘Train the Trainer; and ‘Essential Selling Skills’.

  • The above fee includes lunch, refreshments, facilities and equipment.
  • Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • Your participation will be confirmed after receipt of full payment.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone: 021 35858610, 0345-2183952, 0303-2117909

Email: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk, taha.alam@dsu.edu.pk

 

The Basics of Digital Marketing & Facebook Advertising

 

The Basics of Digital Marketing & Facebook Advertising

Date: 7th November 2019

Time: 9:30 A.M – 2 P.M

WORKSHOP INVESTMENT PKR 5000

Venue: Executive Lecture Theatre, DHA Suffa University

About the Program:

Digitization and technology have changed the way people buy and sell. Digital marketing is all the more important for entrepreneurs in this day and age because of the recent surge in competition for small business owners resulting in the need to help them generate more leads and sell faster at a lower cost than traditional marketing. Additionally, the enormous amount of data that digital marketing tools may collect may help plan future marketing campaigns. This is why small businesses need to learn how to build and sustain a competitive edge on digital channels to stay on the top of their marketing and selling the game.

This half-day workshop is focused on educating such businesses about the scope and opportunities digital marketing provides for growth and increase in sales. The workshop will also talk about how Facebook can be a great marketing platform for brands who want to promote their products/services but don’t have large budgets required in conventional marketing. The trainers will be focusing on how to use the AIDA model to create a digital marketing funnel on Facebook to reach your audience at the right time with the right story.

Coverage Areas:

Topics covered during the session would be the following:

– Transitioning from traditional to digital marketing.

– Understand what’s digital and the opportunities/scope it presents.

– Difference between digital and social media.

– Key components of digital marketing.

– Digital channels you can advertise on.

– Understanding Facebook: An overview of its tools, opportunities and scope.

– The potential for paid ads and different tools.

Key Take-Aways:

After attending this workshop, attendees will have a sound understanding of the following:

– Components that can be used to build a digital strategy.

– Right medium and tools are available to grow as small business owners.

– Insight on how to build a buyer persona for their brand and how to target them via Facebook with the right creatives and stories at the right time.

– Different ad and business tools Facebook provides.

Who Should Attend?

Home-based entrepreneurs (female or male), students, and entry to mid-level marketers, subject-matter enthusiasts.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0345-2183952, 0303-2117909

Email Addresses: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk, taha.alam@dsu.edu.pk

Workshop On Executive Group Coaching for L&D and HR Professionals

3 – Hour Session On

Executive Group Coaching for L&D and HR Professionals

Date: 21st November 2019
Time: 6 P.M – 9 P.M
WORKSHOP INVESTMENT PKR 5000
Venue: Executive Lecture Theatre, DHA Suffa University
 
PROGRAM OVERVIEW:
The purpose of this program is to help HR & Learning Development Professionals create an executive coaching and mentoring culture and framework within their organizations. EXECUTIVE COACHING is focused on changing MINDSETS, ATTITUDE and BEHAVIOUR of employees to assist in driving RESULTS
 
COVERAGE AREAS:
• Setting HR goals
• How to conduct and deliver executive coaching
• Creating a culture for learning and development through executive coaching
• Overcoming HR conflicts and challenges
• Enhancing performance and getting better results
• Fostering a culture and framework for executive coaching and mentoring
 
KEY TAKE-AWAYS:
After attending the session, participants will have a sound understanding of the following:
• How to set HR Goals and overcome challenges via executive coaching
• How to be an executive coach
• How to create an executive coaching and mentoring culture
• How to use executive coaching tools
 
WHO SHOULD ATTEND?
• HR and L&D professionals (all levels)
• Subject matter enthusiast
 
Trainer – Sheeraz Nasim Khan
Executive/Business Coach
 
Sheeraz is a WEALTH & BUSINESS COACH who is often known to clients as ‘THE ENABLER’. He is also an entrepreneur, investor and author. His expertise and experiences of 13 years are in multiple industrial areas that include: Business Coaching, Management Consulting, Financial services, Investments, Energy and Advertising. His coaching areas include:
 
• WEALTH COACHING
• BUSINESS COACHING
• LEADERSHIP & EXECUTIVE COACHING
• PERFORMANCE COACHING
• SALES COACHING
• SKILL DEVELOP & BEHAVIORAL COACHING
• LEARNING & INTELLIGENCE COACHING
 
Sheeraz has also been running and building a successful coaching firm for the past 2 years now and has extensive experience working in the banking and investments sector. He has been coaching Leaders, Entrepreneurs, Executives and Coaches. He has mentored coaches in building their performance and practices and has also done consulting, training and executive coaching in organizations, with a keen focus on measurable results and unlocking life-changing insights. Sheeraz works on Optimizing client’s unique strengths, where the emphasis is to create an experience of Culture Change, Performance, ‘Intrapreneurship’ and Business Impact.
 
• The above fee includes refreshments, facilities and equipment.
• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• Your participation will be confirmed after receipt of full payment.
• DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.
• Group discounts apply.
 
For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi 021 35858610, 0345-2183952, 0303-2117909 workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk

Workshop on Blogging & Article Writing

We are done with our 4-week ‘Blogging & Article Writing’ workshop by Shahzaib Shaikh (contributor to different magazines.)

The participants were awarded certificates by Mr. Faisal Quraishi, senior Editor at a renowned media group. The participants presented their blogs, they prepared in the 4-week workshop based on different topics. Mr Faisal advice them with the best industry practices and shared a number of internship opportunities too.

It was a great hands-on experience for all the participants and now they’ll continue blogging having a number of visitors on their respective blogs already.

Workshop on ‘Data Management Using Excel’

DHA Suffa University organized a 2-week workshop on ‘Data Management Using Excel’ by Ms. Eram Abbasi (Microsoft Excel Specialist – Certified from Microsoft), in which employees from different esteemed organizations visited.

The training included gaining familiarity with Excel environment to exhibit data in a productive, smart and presentable way.

#ExecutiveEducation #ProfessionalDevelopment #DHASuffaUniversity #Karachi #Pakistan

Workshop on ‘Blogging & Article Writing’

We are halfway to our 4-Week, ‘Blogging & Article Writing’ workshop by Mr Shahzeb Shaikh who is an author in Newspapers & Magazines and a blogger.

Participants include industry professionals, subject matter enthusiasts and students from different universities and schools. This workshop will allow the participants with functioning knowledge of blogging and article writing with the aim to get them furnished with the writing skills that would help them in any type of content production.