Session on ‘Time Management in Current Circumstances’

Join us ONLINE this Sunday afternoon for an informative session by Mr. Asad ur Rehman where he will talk about ‘Time Management in Current Circumstances’. He will discuss this in the context of the recent COVID-19 crisis leading to lock-downs and change in our daily routine and tasks.

Date: 5th April (Sunday)
Time: 3 – 3:30 pm

To attend, register at: https://forms.gle/G6VofrqowAz9L2jcA
*Free of cost, open to public session with limited spots.

Session on Entrepreneurial Ventures

Shell Pakistan recently conducted a highly informative and engaging session on Entrepreneurial Ventures at DSU. The session was organized by our Professional Development Centre where Mr. Imran Azeem from Shell Tameer guided the young minds on how to transform business ideas into sustainable long term ventures. He also talked about how to approach the financial and investor search stage leading to increased avenues for business growth. Mr. Azeem is Manager Training & Development in Shell Pakistan and leading “Shell Tameer BSOM Cohort 2020”. Mr. Azeem also talked about preparing their “Business Models Pitch” around focused areas of Energy Solutions, Technology Innovation, Empowering Women and Sustainable Social Change.  He guides students as an entrepreneur and shared the pivotal points to keep in mind while entering this area.  The session was part of the DSU’s EPC (Enhancing Professional Competency) Sessions where we endeavor to provide our students with a real-world connection to the concepts and tools taught in our classrooms for an in-depth understanding. The session concluded with an interactive Q&A round.

PDC Workshop on Customer Centricity

A workshop was recently conducted by DSU Professional Development Centre on Customer Centricity – A key Driver for Growth. The workshop facilitator was seasoned professional and trainer Mr. Farooq Shaikh (CEO Bablefish Consulting) who has a diverse experience of over 20 years in consumer, pharma, retail and telecom. In his session, he shared how putting customers and their needs as the number one priority as a business ethos pays off in the long run. Talking about potential areas for growing brands, the trainer shared case studies on how the world most successful brands became customer centric as a means of unprecedented growth. The day long workshop also included group exercises and discussions and ended with a team exercise where participants applied the concepts and ideas that they were taught in the light of their current roles. The workshop was attended by professionals from DIB, Attock Cement, Soneri Bank, Abbott Pharmaceuticals, Hilal Foods, Pakistan Railways, Vinci Cosmetics etc to name a few, and was very well received. The second round of this workshop will be conducted soon. Please watch this space for updates.

 

EPC Session on Data Science

An Enhancing Professional Capacities (EPC) session on Data Science and its Applications was recently arranged by Professional Development Centre for the students of DSU. Ms. Behjat Qurban, Head of AI & Analytics, Learning & Development Lead, Deloitte UK and Konain Qurban, CEO, Frontier Technology Institute addressed a class full of keen students wanting to know more about the real world applications of this data science. The speakers talked about the emerging field of Data Science, its prospects in Pakistan and globally along with the benefits and challenges it offers to institutions and corporations. Drawing from her experience at Deloitte UK, Ms. Behjat also shared interesting anecdotes on how data improves long term performance and how it should be documented and stored for better decision making. The session concluded with an interactive Q&A round.
This EPC session was conducted as part of the University’s mission to make the curriculum more current and industry-relevant, by inviting practitioners who share their professional knowledge and insights on application of the concepts taught in our classrooms.

 

Workshop On Blogging, Article Writing & Content Creation

4-Week Workshop On

Blogging, Article Writing & Content Creation

Starting 18th February 2020

WORKSHOP INVESTMENT PKR 15,000

2 Classes per week | TUE (6-8 PM) | SUN (12:00 PM-2:00 PM)

Venue: Executive Computer Lab, DHA Suffa University

PROGRAM OVERVIEW:

The course, as its title suggests is aimed at exposing the participants to the science of writings of different forms such as articles, interviews, reviews in different sources such as magazines, newspapers features etc. to prefer journalism as a possible career option. The workshop is also ideal for candidates whose work requires any writing or communication in different online and print mediums.

Since online presence has become somewhat a mandatory requirement for any author, a blog is the most effective way to reach out to throngs of audiences and build a solid reader base. The course aims at introducing the participants to the expansive world of blog writing as well. While efforts have been put into designing the course with major elements of the science of blogging, a special focus has also been put into the techniques of writing, which are often missed out by the bloggers online and writers alike.

COVERAGE AREAS:

Overcoming Writer’s Block
Different Types of Writing Styles
Development of a Newsletter
Discussion & Hands-on Practice on Traditional Media Items like Article, Review, Interview, Feature
Do’s and Don’ts of Blog Writing
Traditional Form vs Blog
Journalism & Blog Ethics
Blog Presentations
Setting Up and Developing a Blog

KEY TAKE-AWAYS:

This 4-week intensive training would equip the audience with functioning knowledge of blogging and article writing with the aim to get them furnished with the writing skills that would help them in any type of content production. After attending the workshop, participants will have competencies in/for the following:

Theoretical knowledge of traditional forms of writing and media
Excessive Hand-on writing practice of write-ups of participant genre of interest
Analysis of published articles/pieces
Analysis of established blogs and success stories
Group discussions on various type of articles
A possible career in journalism and blogosphere
Meet up with authors and editors as Guest Speakers

WHO SHOULD ATTEND?

Journalists
Bloggers
Freelance writers/ ghost writers
Anyone who wants to learn writing
Aspiring Journalist
Aspiring Bloggers
Content Developers

Trainer – Shahzeb Shaikh

Author in Leading Newspapers & Magazines, Blogger

Shahzeb Shaikh brings with him a rich two-decade experience of writing in leading newspapers and magazines. He also serves as Deputy Secretary, Department of Empowerment of Person with Disabilities (DEPD), Government of Sindh. He is an Officer of District Administration/Revenue Service in the Government of Sindh with years of experience as Additional Deputy Commissioner/Assistant Commissioner in various Districts. Moreover, He is a PhD scholar and an IBA Karachi and NEDUET Karachi alumnus.

Shahzeb’s areas of interests are music and entertainment whereby he has interviewed noted international and local artistes and covered various international and local events. He also edited the ‘Pur Aman Karachi Newsletter’ published from the Commissioner’s Office in collaboration with USAID. He conducted similar courses in Indus Valley School of Arts & Architecture Karachi and IBA Karachi. He is also a visiting faculty at IoBM Karachi.

The above fee includes facilities and equipment.
Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
Your participation will be confirmed after receipt of full payment.
DSU Professional Development Centre will be announcing more programs other than the ones listed above.
DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0332-2511365, 0303-2117909

Email Addresses: pdc@dsu.edu.pk, workshops.pdc@dsu.edu.pk, shahnoor.khan@dsu.edu.pk

Workshop On CUSTOMER CENTRICITY – A Key Driver For Growth

1-Day Workshop On
CUSTOMER CENTRICITY – A Key Driver For Growth
Date: January 29th, 2020
Timings: 9-5
WORKSHOP INVESTMENT: PKR 15,000
Venue: DHA Suffa University

Program Overview:

Customers play the most important role in any business, and organizations which have placed them on first priority have achieved new heights of success. World’s most successful brands have realized the importance of Customers and have put them as their topmost priority – a classic example is Wal-Mart, the most successful retail brand which clearly works on the philosophy “Our customers. Our Boss” which trickles down from their Chairman Sam Walton.

This 1-day workshop on Customer Centricity is designed to help participants discover potential areas of growth in the area. It will also talk about how the concept makes sound business sense, with the core purpose to find what customers like and don’t like, and to tailor products and services based on customer preferences.

Coverage Areas:

Role and Importance of Customer

  • Understanding the context of customer importance
  • Customer life cycle value and service profit chain concept

Effective Communication with Customer

  • Communication Process and why communication process is misunderstood?
  • Verbal and Non Verbal Communication
  • Understanding customer’s non-verbal messages/buying signals
  • Techniques to improve verbal communication

Managing the overall Customer Service Process

  • Understanding customer requirement
  • Opening “First Impression is the last impression”
  • Probing Technique
  • Sealing the deal

Soft Skills

  • Listening Skills
  • Assertiveness
  • Empathy
  • Self Control and Positive Attitude

Key Take-Aways:

After attending this workshop, participants will leave with a fresh and in-depth perspective on Customer Centricity, with the core philosophy well inculcated in them.

  • Participants will leave with a holistic approach towards the “Our customer, our boss” concept.
  • The workshop will also provide practical tips and tool kit to apply that knowledge while dealing with their customers and understand their basic needs.
  • Participants will learn to align the current strategy under the lens of customer centricity to drive growth.
  • This workshop will include practical hands-on exposure with activities to keep the audience engaged and ensure they learn practical aspects through which they can apply in their work life.

Who Should Attend?

  • Sales Managers, Regional Sales Managers, Zonal Managers
  • Area Managers, Field Supervisors and Sales Team Members
  • Customer Service Managers & Supervisors
  • Help Desk Personnel who interact with Customers on daily basis etc.

Trainer – Farooq Shaikh
CHIEF OPERATING OFFICER, BABELFISH CONSULTANTS

Farooq Shaikh is a passionate well rounded business management and marketing professional with more than 25 years of diversified experience of working in Consumer Packaged Goods, Pharmaceutical, Retail and Telecom, in tier one organizations like like Service Sales Corporation, Tapal, Makro Habib Pakistan, Omstead Foods Canada, Hershey Canada, Rogers Telecom Canada, Danone Group and Merck Pharmaceuticals both in South East Asia and North America. Mr. Shaikh is an MBA in marketing from IBA, Karachi.

Mr. Shaikh is a visionary and collaborative leader with an entrepreneurial mindset and has been part of the core Senior Management Teams where he had guided businesses to deliver sustainable profitable growth. He has developed strategic road map and direction for various organizations while keeping Customer Centricity as the key driver for growth. During his career he had developed and managed large teams, worked with cross functional units of organizations through his visionary leadership, project management and people management skills.

Mr. Shaikh is also Visiting Faculty Member at different business Schools including SZABIST, IoBM and DHA Suffa University. He has also spoken on prestigious professional forums like World Brand Congress, Marketing Association of Pakistan, Pakistan Advertiser’s Society, and IBA etc, and has extensive corporate training experience. Presently working as an independent Marketing, Management and Business consultant, Mr. Shaikh is helping clients in different industries/sectors and guiding them to ensure long term sustainable profitable growth.

  • Group discounts apply.
  • The above fee includes lunch, facilities and equipment.
  • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
  • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
  • DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center on 021 35858610, 0345-2183952. You can also email on workshops.pdc@dsu.edu.pk,s.hashmi@dsu.edu.pk

Workshop on ‘Essential Selling Skills’

DHA Suffa University recently organized a 2-day workshop on ‘Essential Selling Skills’ conducted by Mr. Kamran Saeed(Sales Trainer & Consultant). Participants from different organizations like GBM Group, F&D International, Surfaces, IBL Unisys, and Sayeed International, attended the training.

The training included understanding the modern-day buyer to building a long-term relationship with your prospects.

Given the positive attendee feedback, a second round of this training has been launched for February next year. More details at: https://www.facebook.com/events/565761684169679/

 

 

The Basics of Digital Marketing & Facebook Advertising

 

The Basics of Digital Marketing & Facebook Advertising

Date: 7th November 2019

Time: 9:30 A.M – 2 P.M

WORKSHOP INVESTMENT PKR 5000

Venue: Executive Lecture Theatre, DHA Suffa University

About the Program:

Digitization and technology have changed the way people buy and sell. Digital marketing is all the more important for entrepreneurs in this day and age because of the recent surge in competition for small business owners resulting in the need to help them generate more leads and sell faster at a lower cost than traditional marketing. Additionally, the enormous amount of data that digital marketing tools may collect may help plan future marketing campaigns. This is why small businesses need to learn how to build and sustain a competitive edge on digital channels to stay on the top of their marketing and selling the game.

This half-day workshop is focused on educating such businesses about the scope and opportunities digital marketing provides for growth and increase in sales. The workshop will also talk about how Facebook can be a great marketing platform for brands who want to promote their products/services but don’t have large budgets required in conventional marketing. The trainers will be focusing on how to use the AIDA model to create a digital marketing funnel on Facebook to reach your audience at the right time with the right story.

Coverage Areas:

Topics covered during the session would be the following:

– Transitioning from traditional to digital marketing.

– Understand what’s digital and the opportunities/scope it presents.

– Difference between digital and social media.

– Key components of digital marketing.

– Digital channels you can advertise on.

– Understanding Facebook: An overview of its tools, opportunities and scope.

– The potential for paid ads and different tools.

Key Take-Aways:

After attending this workshop, attendees will have a sound understanding of the following:

– Components that can be used to build a digital strategy.

– Right medium and tools are available to grow as small business owners.

– Insight on how to build a buyer persona for their brand and how to target them via Facebook with the right creatives and stories at the right time.

– Different ad and business tools Facebook provides.

Who Should Attend?

Home-based entrepreneurs (female or male), students, and entry to mid-level marketers, subject-matter enthusiasts.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0345-2183952, 0303-2117909

Email Addresses: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk, taha.alam@dsu.edu.pk

Workshop On Executive Group Coaching for L&D and HR Professionals

3 – Hour Session On

Executive Group Coaching for L&D and HR Professionals

Date: 21st November 2019
Time: 6 P.M – 9 P.M
WORKSHOP INVESTMENT PKR 5000
Venue: Executive Lecture Theatre, DHA Suffa University
 
PROGRAM OVERVIEW:
The purpose of this program is to help HR & Learning Development Professionals create an executive coaching and mentoring culture and framework within their organizations. EXECUTIVE COACHING is focused on changing MINDSETS, ATTITUDE and BEHAVIOUR of employees to assist in driving RESULTS
 
COVERAGE AREAS:
• Setting HR goals
• How to conduct and deliver executive coaching
• Creating a culture for learning and development through executive coaching
• Overcoming HR conflicts and challenges
• Enhancing performance and getting better results
• Fostering a culture and framework for executive coaching and mentoring
 
KEY TAKE-AWAYS:
After attending the session, participants will have a sound understanding of the following:
• How to set HR Goals and overcome challenges via executive coaching
• How to be an executive coach
• How to create an executive coaching and mentoring culture
• How to use executive coaching tools
 
WHO SHOULD ATTEND?
• HR and L&D professionals (all levels)
• Subject matter enthusiast
 
Trainer – Sheeraz Nasim Khan
Executive/Business Coach
 
Sheeraz is a WEALTH & BUSINESS COACH who is often known to clients as ‘THE ENABLER’. He is also an entrepreneur, investor and author. His expertise and experiences of 13 years are in multiple industrial areas that include: Business Coaching, Management Consulting, Financial services, Investments, Energy and Advertising. His coaching areas include:
 
• WEALTH COACHING
• BUSINESS COACHING
• LEADERSHIP & EXECUTIVE COACHING
• PERFORMANCE COACHING
• SALES COACHING
• SKILL DEVELOP & BEHAVIORAL COACHING
• LEARNING & INTELLIGENCE COACHING
 
Sheeraz has also been running and building a successful coaching firm for the past 2 years now and has extensive experience working in the banking and investments sector. He has been coaching Leaders, Entrepreneurs, Executives and Coaches. He has mentored coaches in building their performance and practices and has also done consulting, training and executive coaching in organizations, with a keen focus on measurable results and unlocking life-changing insights. Sheeraz works on Optimizing client’s unique strengths, where the emphasis is to create an experience of Culture Change, Performance, ‘Intrapreneurship’ and Business Impact.
 
• The above fee includes refreshments, facilities and equipment.
• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• Your participation will be confirmed after receipt of full payment.
• DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.
• Group discounts apply.
 
For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi 021 35858610, 0345-2183952, 0303-2117909 workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk

Workshop on Blogging & Article Writing

We are done with our 4-week ‘Blogging & Article Writing’ workshop by Shahzaib Shaikh (contributor to different magazines.)

The participants were awarded certificates by Mr. Faisal Quraishi, senior Editor at a renowned media group. The participants presented their blogs, they prepared in the 4-week workshop based on different topics. Mr Faisal advice them with the best industry practices and shared a number of internship opportunities too.

It was a great hands-on experience for all the participants and now they’ll continue blogging having a number of visitors on their respective blogs already.