Session on ‘Effective Job Search Strategies’

A session on ‘Effective Job Search Strategies’ was recently conducted by Mr. Misbah Kasi at DHA Suffa University. Mr. Misbah, Regional Manager at PSO is a differentialist with 14 years of rich and versatile experience in Marketing, Sales and Learning & Development. Through his engaging presentation, he shared his valuable insights on:

  • Self-Assessment and Career Selection
  • Effective Job Search Techniques and Tools
  • Effective Networking and Use of Social Media
  • Winning Interviews
  • Promoting Your Institution

The session was arranged by the Professional Development Centre of DHA Suffa University, where students from the final year attended it. The session concluded with an interactive Q&A round and was part of EPC (Enhancing Professional Competencies) sessions at DSU which aim to create relevance between the concepts taught in the classroom and their real-world applications.


The Technology of Leadership – M.A. Mannan

A lecture on ‘The Technology of Leadership’ was recently delivered by Mr. M.A. Mannan at DHA Suffa University. Mr. Mannan, who is the Ex-President and CEO of TCS Holdings, Dubai Islamic Bank and Ex-Chairman of PSO, shared about some global best practices, case studies, and the dynamics of the technological landscape, highlighting the opportunities for youth and working professionals in the light of his own professional experiences. He also shared his valuable insights on the subject and how the technology influences today’s leadership roles and styles in the present world of big data, IoT and artificial intelligence.

The speaker addressed an auditorium full of entrepreneurs, industry professionals, subject matter enthusiasts, students from other universities, and related private and government bodies. The lecture was arranged by the Professional Development Centre of DHA Suffa University as part of the Professional Lecture Series.


Workshop on Real Estate Marketing

DSU Professional Development Centre recently conducted a workshop on “Real Estate Marketing”. Dr. Javeria (Ph.D. Construction & Architecture) and Mr. Azam Mairaj (Subject Expert and Author) facilitated the workshop. Giving a detailed insight on how Real Estate Marketing helps the integration of property management, development, and investments, the workshop covered buyer’s demographics, psychographics, and attitudes that are essential to marketing research, planning, segmentation and targeting. The program was attended by professionals from Paragon Constructions, DHA Karachi, DHA Bahawalpur, Defclarea, and various other prominent Real Estate Agencies in the city.


Workshop on Human to Human Marketing

DSU Professional Development Centre conducted a workshop on Human to Human Marketing. Ahmed Jamal (Trainer, Faculty DSU & IBA, CEO Mexim International) facilitated this workshop. Giving a detailed insight on how Human to Human Marketing creates an authentic connection between your brand and its customers, the workshop extensively covered topics like customer engagement strategy, and customer acquisition and retention approaches. Talking in detail about eCommerce and introducing the human element, the faculty leveraged their experience as marketer, distributor, and trader to introduce the participants to uncertainty and planning for possible futures and outcomes while planning the engagement strategy. The program was attended by professionals from Attock Cement, Engro Corporation, Master Motors, HBL, etc.