1-Day Workshop On
CUSTOMER CENTRICITY – A Key Driver For Growth
Date: January 29th, 2020
Timings: 9-5
WORKSHOP INVESTMENT: PKR 15,000
Venue: DHA Suffa University

Program Overview:

Customers play the most important role in any business, and organizations which have placed them on first priority have achieved new heights of success. World’s most successful brands have realized the importance of Customers and have put them as their topmost priority – a classic example is Wal-Mart, the most successful retail brand which clearly works on the philosophy “Our customers. Our Boss” which trickles down from their Chairman Sam Walton.

This 1-day workshop on Customer Centricity is designed to help participants discover potential areas of growth in the area. It will also talk about how the concept makes sound business sense, with the core purpose to find what customers like and don’t like, and to tailor products and services based on customer preferences.

Coverage Areas:

Role and Importance of Customer

• Understanding the context of customer importance
• Customer life cycle value and service profit chain concept

Effective Communication with Customer

• Communication Process and why communication process is misunderstood?
• Verbal and Non Verbal Communication
• Understanding customer’s non-verbal messages/buying signals
• Techniques to improve verbal communication

Managing the overall Customer Service Process

• Understanding customer requirement
• Opening “First Impression is the last impression”
• Probing Technique
• Sealing the deal

Soft Skills

• Listening Skills
• Assertiveness
• Empathy
• Self Control and Positive Attitude

Key Take-Aways:

After attending this workshop, participants will leave with a fresh and in-depth perspective on Customer Centricity, with the core philosophy well inculcated in them.

• Participants will leave with a holistic approach towards the “Our customer, our boss” concept.
• The workshop will also provide practical tips and tool kit to apply that knowledge while dealing with their customers and understand their basic needs.
• Participants will learn to align the current strategy under the lens of customer centricity to drive growth.
• This workshop will include practical hands-on exposure with activities to keep the audience engaged and ensure they learn practical aspects through which they can apply in their work life.

Who Should Attend?

• Sales Managers, Regional Sales Managers, Zonal Managers
• Area Managers, Field Supervisors and Sales Team Members
• Customer Service Managers & Supervisors
• Help Desk Personnel who interact with Customers on daily basis etc.

Trainer – Farooq Shaikh
CHIEF OPERATING OFFICER, BABELFISH CONSULTANTS

Farooq Shaikh is a passionate well rounded business management and marketing professional with more than 25 years of diversified experience of working in Consumer Packaged Goods, Pharmaceutical, Retail and Telecom, in tier one organizations like like Service Sales Corporation, Tapal, Makro Habib Pakistan, Omstead Foods Canada, Hershey Canada, Rogers Telecom Canada, Danone Group and Merck Pharmaceuticals both in South East Asia and North America. Mr. Shaikh is an MBA in marketing from IBA, Karachi.

Mr. Shaikh is a visionary and collaborative leader with an entrepreneurial mindset and has been part of the core Senior Management Teams where he had guided businesses to deliver sustainable profitable growth. He has developed strategic road map and direction for various organizations while keeping Customer Centricity as the key driver for growth. During his career he had developed and managed large teams, worked with cross functional units of organizations through his visionary leadership, project management and people management skills.

Mr. Shaikh is also Visiting Faculty Member at different business Schools including SZABIST, IoBM and DHA Suffa University. He has also spoken on prestigious professional forums like World Brand Congress, Marketing Association of Pakistan, Pakistan Advertiser’s Society, and IBA etc, and has extensive corporate training experience. Presently working as an independent Marketing, Management and Business consultant, Mr. Shaikh is helping clients in different industries/sectors and guiding them to ensure long term sustainable profitable growth.

• Group discounts apply.
• The above fee includes lunch, facilities and equipment.
• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center on 021 35858610, 0345-2183952. You can also email on workshops.pdc@dsu.edu.pk,s.hashmi@dsu.edu.pk

The Basics of Digital Marketing & Facebook Advertising

Date: 7^th November 2019

Time: 9:30 A.M – 2 P.M

WORKSHOP INVESTMENT PKR 5000

Venue: Executive Lecture Theatre, DHA Suffa University

About the Program:

Digitization and technology have changed the way people buy and sell. Digital marketing is all the more important for entrepreneurs in this day and age because of the recent surge in competition for small business owners resulting in the need to help them generate more leads and sell faster at a lower cost than traditional marketing. Additionally, the enormous amount of data that digital marketing tools may collect may help plan future marketing campaigns. This is why small businesses need to learn how to build and sustain a competitive edge on digital channels to stay on the top of their marketing and selling the game.

This half-day workshop is focused on educating such businesses about the scope and opportunities digital marketing provides for growth and increase in sales. The workshop will also talk about how Facebook can be a great marketing platform for brands who want to promote their products/services but don’t have large budgets required in conventional marketing. The trainers will be focusing on how to use the AIDA model to create a digital marketing funnel on Facebook to reach your audience at the right time with the right story.

Coverage Areas:

Topics covered during the session would be the following:

– Transitioning from traditional to digital marketing.

– Understand what’s digital and the opportunities/scope it presents.

– Difference between digital and social media.

– Key components of digital marketing.

– Digital channels you can advertise on.

– Understanding Facebook: An overview of its tools, opportunities and scope.

– The potential for paid ads and different tools.

Key Take-Aways:

After attending this workshop, attendees will have a sound understanding of the following:

– Components that can be used to build a digital strategy.

– Right medium and tools are available to grow as small business owners.

– Insight on how to build a buyer persona for their brand and how to target them via Facebook with the right creatives and stories at the right time.

– Different ad and business tools Facebook provides.

Who Should Attend?

Home-based entrepreneurs (female or male), students, and entry to mid-level marketers, subject-matter enthusiasts.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0345-2183952, 0303-2117909

Email Addresses: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk, taha.alam@dsu.edu.pk