Two Day Workshop On

ESSENTIAL SELLING SKILLS

Date: 9th and 10th July

Time: 9.00 A.M to 5 P.M

Workshop Investment: PKR 25,000

Venue: DHA Suffa University

PROGRAM OVERVIEW

Everything has changed in the digital age including the skills that a salesperson requires. Today’s buyer is more informed, more connected and more references oriented, and has little patience for traditional sales tactics.

This training prepares you to understand the needs of the new buyer. The training is designed to provide a thorough coverage on Essential Skills in Selling for a salesperson to be more effective in this digital age. After attending this training, you will be able to better understand the demographics and psychographics of your potential customer, resulting in continued growth in your sales.

COVERAGE AREAS

• Understand the Modern Day Buyer
• Traditional v/s Consultative Selling Styles
• Pre Call Checklist
• Approaching the Decision Maker
• The Questioning Techniques
• Listening Skills
• The Communication Process
• The Buyer’s Emotional Needs
• Objection Handling
• Close
• Building a Long Term Relationship

KEY TAKE-AWAYS

• Understand the modern day buyer and how he/she makes decisions
• Develop a selling style that suits the needs of the digital age
• Learn how to identify the specific needs of your clients and how to match these with what you are selling/offering
• Learn how to prepare for sales
• Learn how to approach the decision maker
• Enhance your questioning and listening skills
• Learn how to build up credibility and likeability from your prospects
• Learn how to understand the motivations of your prospects
• Learn how to overcome objections and excuses in a positive and influential manner
• Learn techniques of how to get to that ‘Yes’ and close the sales
• Learn how to build a long term relationship with your prospects

WHO SHOULD ATTEND?

• Field sales personnel
• Business to business sales people
• Sales personnel who have had no format training on the subject before
• Sales personnel who need a refresher and need to get ‘back to basics’ and refocus
• New sales personnel
• Client relationships managers
• Account managers
• Business development managers
• Commercial managers
• Aspiring Sales Personnel

Trainer – Kamran Saeed

Consultant & Subject Expert

With over 28 years of industry experience, Kamran Saeed has demonstrated skills in the domain of marketing, strategic planning, project management, team development, leadership and specially sales. Kamran Saeed has been practicing sales throughout his career locally and internationally. He has mastered the art of selling in all aspects and demonstrated success sales in diverse fields such as IT, engineering, publishing, and event management.

Apart from practicing sales, Kamran Saeed has been keen in imparting his learnings and has provided training to over 500 officers of government, semi government, multinational and private organizations. He has also imparted sales related education in prestigious institutes such as IBA and currently he is faculty at DHA Suffa University. He is also President, Solutions Inc, an event management company.

Kamran Saeed has Master of Business Administration (MBA) from IBA, Karachi and Bachelors in Engineering (Electrical) from NED University. He has completed several trainings in the UK including ‘Train the Trainer; and ‘Essential Selling Skills’.

For registrations contact Professional Development Center

Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi 021 35858610, 0345-2183952, 0303-2117909 pdc@dsu.edu.pk , workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk

4-Week Workshop On

BLOGGING & ARTICLE WRITING

Starting 29th June 2019

2 Classes per week

Timings: SAT (10 P.M-12 .PM) & SUN (12:30 P.M-2:30 P.M)

WORKSHOP INVESTMENT: PKR 15,000

Venue: DHA Suffa University

PROGRAM OVERVIEW

The course, as its title suggests is aimed at exposing the participants to the science of writings of different forms such as articles, interviews, reviews in different sources such as magazines, newspapers features etc. to prefer journalism as a possible career option. The workshop is also ideal for candidates whose work requires any writing or communication in different online and print mediums.

Since online presence has become somewhat a mandatory requirement for any author, a blog is the most effective way to reach out to throngs of audiences and build a solid reader base. The course aims at introducing the participants to the expansive world of blog writing as well. While efforts have been put into designing the course with major elements of the science of blogging, a special focus has also been put into the techniques of writing, which are often missed out by the bloggers online and writers alike.

COVERAGE AREAS

• Overcoming Writer’s Block
• Different Types of Writing Styles
• Development of a Newsletter
• Discussion & Hands-on Practice on Traditional Media Items like Article, Review, Interview, Feature
• Do’s and Don’ts of Blog Writing
• Traditional Form vs Blog
• Journalism & Blog Ethics
• Blog Presentations
• Setting Up and Developing a Blog

KEY TAKE-AWAYS

This 4-week intensive training would equip the audience with functioning knowledge of blogging and article writing with the aim to get them furnished with the writing skills that would help them in any type of content production. After attending the workshop, participants will have competencies in/for the following:

• Theoretical knowledge of traditional forms of writing and media
• Excessive Hand-on writing practice of write-ups of participant genré of interest
• Analysis of published articles/pieces
• Analysis of established blogs and success stories
• Group discussions on various type of articles
• A possible career in journalism and blogosphere
• Meet up with authors and editors as Guest Speakers

WHO SHOULD ATTEND?

• Journalists
• Bloggers
• Freelance writers/ ghost writers
• Anyone who wants to learn writing
• Aspiring Journalist
• Aspiring Bloggers
• Content Developers

Trainer – Shahzeb Shaikh Author in Newspapers & Magazines(Dawn, The News, Tribune), Blogger.

Shahzeb Shaikh brings with him a rich two-decade experience of writing in leading newspapers and magazines such as DAWN: Icon (formerly Images on Sunday), Young world, The Review, MAG The Weekly, THE NEWS: Instep & US magazine and Express Tribune Life & Style, to name a few. He also serves as Deputy Secretary, Department of Empowerment of Person with Disabilities (DEPD), Government of Sindh. He is an Officer of District Administration/Revenue Service in the Government of Sindh with years of experience as Additional Deputy Commissioner/Assistant Commissioner in various Districts. Moreover, He is a PhD scholar and an IBA Karachi and NEDUET Karachi alumnus.

Shahzeb’s areas of interests are music and entertainment whereby he has interviewed noted international and local artistes and covered various international and local events. He also edited the ‘Pur Aman Karachi Newsletter’ published from the Commissioner’s Office in collaboration with USAID. He conducted similar courses in Indus Valley School of Arts & Architecture Karachi and IBA Karachi. He is also a visiting faculty at IoBM Karachi, His DAWN blog can be accessed at http://images.dawn.com/authors/54/shahzeb-shaikh

• The above fee includes facilities and equipment.
• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program. • Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• Your participation will be confirmed after receipt of full payment. • DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

021 35858610, 0345-2183952, 0303-2117909 workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk

Two Weeks Workshop On
Data Management Using MS Excel
24 June – 5 July, 2019 (Alternate days)
WORKSHOP INVESTMENT PKR 10,000
Venue: DHA Suffa University
Time: 2 hours/day | 4 – 6 pm (Alternate Days)

PROGRAM OVERVIEW:
In the modern business environment, jobs requiring digital skills in order to draw basic analysis that benefit the business are in high demand. On the other hand, every business is generating data on daily basis and need people to manage their data. This training would equip the audience with the skills required for digital data analysis skills through Excel. Excel is powerful and trouble-free software that helps users manage and analyze data. This is why job advertisements requiring Excel skills quite frequently appear all over the world.
This training has been designed keeping in mind learners who have very little or no knowledge of Excel. The training would build upon basic operations in Excel and moving towards advanced functionality. The training would be coupled with easy to understand examples which are demonstrated in a way that learners can become comfortable in understanding and applying them. This Excel training would certainly add to your skill set and help you get a basic command over the software.

COVERAGE AREAS:
• Getting Familiar with the Environment
• Data Functions
• Formatting & Conditional Formatting
• Charting
• Excel Tables
• Pivot Tables
• Data Validation, Filters
• Importing External Data
• Shortcuts, Productivity
• Basic Form Controls

KEY TAKE-AWAYS:
This training would equip the audience with a working knowledge of Excel with the aim to get them started with the software and moving towards skills that would help them make sense of their organizational data. After attending the workshop, participants will:

• Gain familiarity with Excel environment and the concept of spreadsheets.
• Get a hold on Excel functionalities to maximize data management.
• Learn to make sense of organizational data.
• Exhibit data in a productive, smart and presentable way.

WHO SHOULD ATTEND?

Professionals who deal with data and need skills to improve their data management capabilities will greatly benefit from these offerings. This may include:

• Finance & Business Executives
• Business Analyst
• Health Care Professionals
• Nutritionists
• Marketing & Sales Executives
• Researchers Engineers
• All Related Fields

Trainer – Eram Abbasi
Microsoft Excel Specialist
Certified from Microsoft

Eram is a self-directed enthusiastic technology expert and an educationist with a genuine interest of fostering cognitive and social growth through technology. She is a seasoned technology executive, award-winning professor and a Microsoft Certified technology expert. Eram has spent more than 20 years working with high growth technology companies, universities and industry associations.
Her work portfolio comprises of working experience with organizations like Hewlett Packard (HP), IBM Global and also with local and foreign universities. Within Pakistan some to mention are; IBA, IoBM, SZABIST, PAF KIET, Bahria University and DHA Suffa University. She is also an active member of various local and international professional bodies which include IEEEP, QPSP (Quality & Productivity Society of Pakistan), IRMA–USA (Information Resource Management Association), OPEN (Organization of Pakistani Entrepreneurs of North America), JumpStart Pakistan.
Driven by her passion for technology implementation and through her hands-on experience, Eram has developed expertise in helping professionals bridge the gap between their domain related skills and the business value those skills can bring in by using technology. Ms. Eram has been conducting Training Workshops on Excel where she has trained many professionals and students from various organizations. Her research in the area of ‘Technology Management’ is the result of her collective experiences and proven methodologies for managing technology. Eram instills methodologies, process and toolsets through workshops, seminars, consulting, coaching and advisory engagements. She lives mainly in the future, bringing in technology in daily life. She is an Agent of Change.

• The above fee includes facilities and equipment.
• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.
• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.
• Your participation will be confirmed after receipt of full payment.
• DSU Professional Development Centre will be announcing more programs other than the ones listed above.
• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

For registrations contact Professional Development Center
Off Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi 021 35858610, 0345-2183952, 0303-2117909 workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk